Manager, Digital Engagement

The Opportunity

Manager, Digital Marketing & CRM Channels based in Toronto, ON. Reporting to the Senior Manager, Digital Strategy, responsible for shaping the CRM experience for McDonald’s Canada. Oversee best‑in‑class CRM creative and communications across email, push, in‑app and web to deliver personalized, data‑driven experiences that strengthen guest relationships, drive engagement and accelerate app and loyalty growth.

You are an innovative thinker with a passion for CRM, digital marketing and personalized experiences. You thrive in a collaborative team environment and build strong relationships with internal and external teams. This role is responsible for delivering personalized, data‑driven experiences across email, push, in‑app, and web that strengthen guest relationships, drive engagement, and accelerate app and loyalty growth. You’re committed to results, and you use your communication, leadership and organizational skills to support the team in a fast‑paced and agile environment.

Unparalleled opportunity to join a winning organization during an exciting time of transformational change in our digital journey. Gain exposure across all levels of the organization and grow in depth and breadth while making a tangible impact on central initiatives.

• CRM & Digital Owned Channels Planning : lead the strategy, planning and optimization of CRM and owned channel creative and communications (email, push notifications, in‑app, and web) to deliver seamless end‑to‑end customer journeys and ensure communications are personalized, relevant, and aligned to business priorities.
• CRM Audience & Segmentation Strategy : leverage CRM data and behavioural insights to define key audiences and segments for targeting and personalized communications.
• Campaign Activation & Integration : align CRM strategies with the national marketing calendar, key business initiatives and drive app acquisition, engagement, and loyalty growth.
• Lifecycle Marketing : lead CRM communications for our lifecycle program and support engagement strategies to increase app adoption, frequency, spend and customer lifetime value.
• Content and Creative Management : oversee content and creative development across owned channels to ensure consistency and relevance to deliver value‑led experiences and deepen brand connection.
• Paid & Owned Channel Connectivity : partner with agencies and media teams to activate and optimize paid performance media for My Mc Donald ’s Rewards and McDonald’s app across paid digital and paid social channels.
• People Management : manage 1–2 direct reports.

• Bachelor’s degree in business, marketing, communications or a related field.
• 5+ years of experience leading CRM campaigns end‑to‑end, lifecycle marketing or digital marketing; demonstrated success in delivering measurable outcomes (engagement, conversion, sales, customer lifetime value).
• Strong expertise in leveraging analytics to inform and optimize targeting and personalization strategies.
• Working knowledge of CRM platforms; in‑platform experience is a plus (Braze, Salesforce, Adobe).
• Proven ability to lead cross‑functional initiatives and agency partners in a fast‑paced environment.
• Highly organized with strong ability to manage multiple priorities and timelines simultaneously.
• Proactive, self‑starter with a strong ownership mindset and capable of leading programs independently while driving alignment across stakeholders.

Bonus Eligible: Yes

Benefits Eligible: Yes

The expected salary range for this role is $89,599 - $127,998 per year.

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long‑standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request. We do not use artificial intelligence (AI) or automated tools to screen, assess, or select applicants during our recruitment process.