Digital Advertising Specialist at PENN Entertainment

Elevate your career with PENN Entertainment as a Digital Advertising Specialist. Focus on managing dynamic ad campaigns across digital and mobile platforms to enhance customer experience.

This position invites you to implement and optimize advertising campaigns with the Score and its partners. You will establish effective practices for successful campaign delivery and analyze performance data to drive revenue growth.

Your role will support both advertisers and customers, ensuring timely reporting and insights.

Key Responsibilities:

• Manage advertising campaigns across digital platforms

• Analyze performance data for campaign optimization

• Provide insights through detailed reporting and coordination

• Test new ad products and manage integrations

• Maintain campaign performance management dashboards

Requirements:

• Strong understanding of digital advertising ecosystems

• Experience with Google Ad Manager and third-party servers

• Proficient in Excel and analytical tools

• Knowledge of HTML, JS, CSS, and SQL

• Excellent verbal communication and organizational skills

Utilize your analytical and creative problem-solving skills in digital advertising with PENN Entertainment.
#J-18808-Ljbffr