Manager, Product, Sales & Marketing

BCU Financial is seeking an experienced and forward-looking Manager, Product, Sales & Marketing. This role will lead the strategic direction, revenue growth, and go‑to‑market execution across BCU Financial Group, including the credit union, insurance services, wealth management, and will support the BCU Foundation. This role is responsible for shaping product strategy, elevating the member experience, and driving integrated marketing and sales initiatives that support BCU’s One Brand vision and deepen engagement within the Ukrainian community.

The Manager oversees the full product lifecycle, sales enablement, digital presence, and marketing campaigns, ensuring alignment between business goals, member needs, and regulatory requirements. This leader will manage the marketing team, fostering a high‑performing, collaborative, and innovative marketing function.

KEY RESPONSIBILITIES:

Strategic Leadership & Revenue Growth

• Develop and execute an integrated product, sales, and marketing strategy that drives member acquisition, deepens relationships per member, and supports long‑term organizational growth.
• Lead the evolution of BCU’s One Brand across all business lines, ensuring unified messaging, cohesive member experiences, and consistent brand standards.
• Translate organizational goals into actionable marketing, product, and sales plans that support revenue targets and member engagement objectives.

Product Strategy & Lifecycle Management

• Own the full lifecycle and member experience of BCU’s products and services, from concept development to launch and optimization.
• Conduct market analysis, competitive assessments, and member research to identify opportunities for product innovation and enhancement.
• Identify, evaluate, and collaborate with external organizations, fintech partners, and community institutions to develop revenue‑generating solutions that expand BCU’s value proposition and support member needs.
• Partner with operations, compliance, technology, and executive leadership to ensure products meet regulatory requirements and member expectations at every touchpoint.
• Create and implement sales enablement strategies, tools, and programs that support branch and contact centre teams in achieving acquisition and cross‑sell goals.
• Oversee branch marketing materials, sales programs, and in‑branch experience enhancements that drive member engagement and revenue growth.
• Track performance across sales channels and provide insights to optimize productivity and member outcomes.
• Lead planning, execution, and optimization of multi‑channel marketing campaigns, including digital, print, community advertising, and experiential initiatives.
• Provide creative direction and ensure all marketing materials reflect BCU’s brand identity, regulatory standards, and strategic priorities.

Digital Presence & Member Experience

• Oversee BCU’s digital presence, including websites, online banking channels, digital acquisition funnels, social media strategies, digital content, and online engagement initiatives.
• Ensure digital experiences are intuitive, compliant, and optimized for member engagement and conversion.
• Support the Senior Digital Marketing Specialist in managing the online application channel and digital member onboarding.

Events & Community Engagement

• Lead the strategy for community events, sponsor ships, and cultural initiatives that strengthen BCU’s presence within the Ukrainian community.
• Ensure events and community advertising align with brand objectives and support member acquisition and retention goals.
• Foster strong relationships with the BCU Foundation, community partners, cultural organizations, and member groups.
• Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, drive, and data‑driven continuous improvement.
• Collaborate closely with cross‑functional teams including operations, compliance, finance, technology, and executive leadership to ensure alignment and execution excellence.
• Champion a collaborative, member‑centric approach across the organization.

Budget Management & Governance

• Develop and manage the product, sales, and marketing budget, adjusting quarterly or as required.
• Ensure all…