Director of Brand Strategy at Bed Bath and Beyond

Shape the future of Bed Bath and Beyond Canada as the Director of Brand Strategy. This role requires a strategic leader with a focus on brand relaunch and omnichannel marketing.

Reporting to the President, you'll define the renewed market position and enhance customer connections across a variety of channels. Your leadership will bridge eCommerce, CRM strategies, and retail experiences, ensuring cohesive growth that resonates culturally and effectively.

Key Responsibilities:

• Develop brand strategy and messaging architecture

• Drive integrated communications and partnership strategies

• Own brand governance and customer experience direction

• Create marketing agendas based on customer insights

• Collaborate with various departments for cohesive strategy

Requirements:

• Bachelor’s degree in marketing or a related field

• 7-10+ years in brand marketing leadership roles

• Experience in eCommerce and performance marketing

• Proven success in brand growth using data-driven decisions

• Knowledge of compliance and best practices in web content

Deliver impactful marketing strategies and lead a high-performing team to elevate Bed Bath and Beyond Canada's brand presence.
#J-18808-Ljbffr