Account Manager (Social & Influencer

Company Description

We are North, a strategic communications agency in Canada that makes it personal, moving brands with ideas that travel and influence.

We combine the agility of a boutique agency with the strength of Publicis Groupe’s global network.

Our teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.

In a noisy world, we earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.

As an Account Manager, Social and Influencer, your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.

• Develop and support influencer communication deliverables to meet client objectives, while acting as project lead under senior leaders on campaigns
• Very strong in client communications and account management
• Experience with influencer advertising (strategy development and executional experience)
• Build strategic influencer programs including partner selection, vetting, outreach, negotiation and contracts, creative briefing/reviews/edits, paid media integration and analytics/reporting
• Have strong knowledge of the influencer marketing space, key players and industry changes leveraging our in-house platform
• Work alongside our creative teams to develop creative for influencers
• Strong understanding of content strategy implementation
• Demonstrate a superior understanding of the Canadian social media and influencer landscape and update broader team on emerging trends in the industry
• Building social advertising strategies to support client campaigns; able to place and track ads across social media platforms (e.g., Meta, X, Tik Tok, You Tube, Linked In, Quid or similar for insights)
• Strong social writing skills; ability to write effective and thumb-stopping social content
• Acumen for social creative development; ability to work with and manage production partners during client campaign planning and execution ((i.e. manage creative specs and assets, work collaboratively with project manager, clients and partners on detailed work back schedules, prepare and manage promotions plans etc.))
• Work alongside IAT partners to manage trafficking and content deployment
• Build and manage strategic social influencer campaigns to grow and achieve business goals
• Ability to work collaboratively with other agency partners
• Participating in forecasting budgets and invoicing for a specific set of client accounts; participate in organic growth of existing client base
• Promote an inclusive culture by coaching and mentoring team members

• 4-6 years of experience in public relations with experience in the influencer space
• Extensive experience in media relations, social media, event management and influencer relations
• Experience with social media platforms such as Meta, Instagram, X, Pinterest, etc. is needed
• A passion for working with exciting international brands
• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• Track record of developing creative public relations strategies and programs
• Entrepreneurial spirit and excitement to become an integral part of a new kind of agency
• Excellent communication skills, dynamic, team player, excellent time management and organizational skills
• Passionately committed to collaboration
• Excellent cross-functional leadership, presentation and communication skills; dynamic team player
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Superior time management and organizational abilities
• Strong interpersonal abilities to effectively manage all internal and external…