Social Media Assistant

Compensation Amount $49,504 per annum(the annual rate will be pro-rated based on the contract term)

Existing Vacancy Yes, new role.

Is Artificial Intelligence used for screening or assessment of candidates Yes No

The Alliance for Healthier Communities (Alliance) is the voice of a vibrant network of community-governed primary health care organizations. Alliance members serve diverse communities across the province of Ontario, and they are rooted in the communities they serve. They share a commitment to advancing health equity through the delivery of comprehensive primary health care.

Equitable health and wellbeing for everyone living in Ontario.

Advance comprehensive primary health care and advocate for changes in Ontario’s health and social systems to address inequities.

The Social Media Assistant supports Alliance for Healthier Communities’ online presence with content creation and audience engagement across its social media platforms and website. This includes developing graphics, video editing, writing articles, blogs and other content to help amplify Alliance’s brand, initiatives, and events online. This position also supports the Communications and Stakeholder Relations Team as required.

• Drafts, schedules, and posts content across platforms such as Linked In, Facebook, and the website, including captions, hashtags, and visuals.
• Re-posts and shares relevant content from members, partners, and stakeholders.
• Creates graphics and short-form videos using Adobe, Canva, or similar platforms.
• Writes clear, engaging captions, and informative and persuasive articles and content for Alliance’s website and platforms, ensuring alignment with the organization’s tone, brand, and accessibility standards.

• Works with staff to gather stories, photos, and updates for social media content.
• Promotes Alliance initiatives and events with timely social posts.
• Keeps abreast of emerging social media trends, platform updates, and nonprofit digital best practices, and effectively integrates them into strategy and execution.
• Leverages approved artificial intelligence (AI) tools as appropriate to enhance efficiency and effectiveness in posting and performance measurement.

• Monitors comments, messages, and mentions daily; responds promptly and professionally.
• Fosters positive interactions online.
• Uses approved generative AI and other tools to enhance engagement and drive meaningful interactions.
• Escalates sensitive inquiries or issues as needed.

• Tracks basic performance metrics (e.g. reach, engagement, follower growth) using native platform insights or other tools.
• Supports reporting when requested, to inform online content strategy.

• Provides administrative support as required, including but not limited to assisting with organizational events and initiatives.
• Undergraduate degree or college diploma in digital media, communications, marketing, or a related field.
• Minimum of one year of experience in digital communications within a business or organizational setting.
• Excellent written and verbal communication skills in English.
• Proven ability to create engaging digital communications, including articles, blog posts, and website content, along with supporting visual materials.
• Demonstrated experience managing and creating content across major social media platforms, with an understanding of their distinct audiences.
• Experience publishing and maintaining website content.
• Proficiency with graphic design and video editing tools.
• Familiarity with AI tools and their application to improve efficiency and workflow.
• Strong understanding of digital accessibility best practices, including writing descriptive alt text, providing accurate captions and transcripts, structuring documents appropriately, ensuring accessible colour contrast, and designing content compatible with screen readers and other assistive technologies.
• Excellent time management skills, with the ability to prioritize tasks effectively in a fast-paced environment.
• High level of attention to detail, with strong organizational and problem-solving abilities.
• Proficient with Windows and…