Senior Manager, B2B Marketing Strategy

Join Wealthsimple as a Senior Manager in B2B Marketing, focusing on demand generation and enhancing lead quality. This hybrid role is ideal for strategic thinkers.

As a Senior Manager at Wealthsimple, you'll spearhead the demand generation function for Wealthsimple Business.

Your role will involve collaborating with Sales and Product Marketing to drive conversion and optimize lead quality across diverse channels. You will manage one direct report, providing guidance to elevate the team’s performance.

Key Responsibilities:

• Develop and execute B2B demand generation strategies

• Drive ABM initiatives targeting key market segments

• Collaborate with teams on lead scoring and definitions

• Create comprehensive reports on lead funnel performance

• Utilize AI tools to streamline marketing workflows

Requirements:

• Extensive experience in B2B lead generation roles

• Deep knowledge of paid media platforms such as Google and Linked In

• Background in developing account-based marketing strategies

• Effective collaboration and communication skills

• An analytical approach to improve funnel performance

Shape Wealthsimple's demand generation landscape and elevate marketing efforts in the B2B sector.
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