Marketing Manager

Marketing Manager

• Location:
  
  Toronto (Hybrid)
• Employment Type:
  
  Full-Time

Border Pass is transforming the immigration experience through technology, legal expertise, and AI. We help international students, foreign workers, employers, and educational institutions navigate complex immigration processes with confidence. Our platform combines proprietary software, artificial intelligence, and in-house legal services to deliver better outcomes at scale.

We’re one of the fastest growing companies in North America, and are looking for a Marketing Manager who can help us execute, optimize, and scale our marketing efforts across multiple audiences and channels.

We are looking for a highly capable and execution-oriented Marketing Manager to join our team. This role is ideal for someone who enjoys both strategy and hands-on execution, and who is excited about using AI and automation to build modern marketing systems.

You will be responsible for planning, launching, and optimizing campaigns that drive awareness, engagement, and growth across consumer, employer, and institutional audiences. You’ll work closely with product, sales, operations, and leadership to ensure our messaging is clear, consistent, and effective.

This is a role for someone who loves building, testing, improving, and finding better ways to get work done.

• Execute marketing campaigns from concept through launch, optimization, and reporting across paid media, SEO/AEO, email marketing, SMS, and other channels as required
• Support growth initiatives across B2B, B2C, and B2B2C audience segments
• Conduct market, customer, and competitive research to identify opportunities and inform campaign and messaging strategy
• Develop a deep understanding of Border Pass products and services and translate technical capabilities into clear, compelling messaging
• Write and edit high-quality content across website, landing pages, email campaigns, paid advertising, social media, video scripts, presentations, and sales enablement materials
• Build and manage AI-assisted workflows that improve content production, campaign execution, and reporting efficiency
• Evaluate, implement, and manage marketing technology and automation tools
• Optimize campaign performance and key metrics, prepare reports, and recommend improvements based on data and insights
• Collaborate closely with product, sales, customer success, and external partners to ensure campaigns are delivered on time and achieve business objectives
• Continuously identify opportunities to improve processes, automation, and marketing effectiveness

• 3+ years of experience in marketing, growth, communications, content, or a related field
• Exceptional written and verbal communication skills
• Strong copywriting and storytelling abilities
• Experience executing multi-channel marketing campaigns
• Analytical mindset with the ability to interpret performance data and translate insights into action
  
  Comfort working independently in a fast-paced startup environment
• Curiosity about AI, automation, and emerging marketing technologies
• Strong organizational and project management skills

• Experience using AI tools to improve marketing workflows and productivity
• Experience in SaaS, technology, education, immigration, legal services, or marketplace businesses
• Experience managing paid media campaigns
• Experience creating content across multiple formats, including video and social media
• Familiarity with conversion rate optimization and growth experimentation

• Work directly with experienced operators building a category-defining company
• Meaningful ownership and autonomy from day one
• Opportunity to shape the future of AI-powered immigration and global mobility services
• High-growth environment with significant opportunities for learning and advancement
• Competitive compensation and equity participation opportunities