Manager, Brand Marketing

WHO WE ARE

Home Equity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we're passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.

At Home Equity Bank, our values drive and inspire our actions with our customers, our partners and each other. Customer-Focused. Passionate Advocates Courage to Act. Do the Right Thing One Team. One Vision Think Long-Term Ever-Evolving Be Exceptional. Inspire Greatness

As the Manager, Brand Marketing you'll be responsible for the management and execution of brand marketing campaigns and programs to build awareness and consideration - to help strengthen and solidify Home Equity Bank's brand in Canada. The ideal candidate will combine strategic acumen with flawless attention to details and operational efficiency, ensuring our brand is communicated authentically with Canadians 55 and better, while maintaining a cohesive Masterbrand identity.

This role is responsible for building trust, credibility, and emotional connection with consumers, partners, and stakeholders in a highly regulated environment. The ideal candidate brings deep experience in brand-led programs, understands the nuances of financial decision‑making, and can translate complex mortgage and financial concepts into clear, compelling, and compliant brand storytelling. You'll balance big‑picture thinking with hands‑on execution, supporting breakthrough brand initiatives and campaigns that capture national attention.

As a key member of the Brand Team, you'll work directly on our brand architecture - including brand strategy rollout, campaign development & execution, and reporting. You'll collaborate with multiple external partners (creative AOR, media, digital) and internal teams (growth marketing, product, sales, operations, etc.) to ensure brand consistency and relevance across all channels, while ensuring the Home Equity Bank brand feels authentically Canadian.

This role offers tremendous potential for impact and will help shape HEB's brand trajectory in a key market. You're someone with a proven track‑record of building strong brands and developing integrated brand programs that move the needle.

• Brand Strategy Roll out our brand messaging and value proposition across our reverse mortgage solutions Serve as a key brand ambassador, ensuring consistency across consumer, partner, and B2B communications
• Integrated Brand Campaigns Develop, edit, review, and deploy brand materials and collateral that emphasize trust, transparency, and customer insights Drive seamless delivery of integrated brand campaigns across TV, radio, digital, social, paid media, content, etc. Collaborate with Growth & Product Marketing, and Sales teams to support key brand priorities across our segments and align brand content
• Cross‑Functional Collaboration Partner with marketing and product teams to develop high‑quality creative assets that reflect and integrate our brand and product segmentation Work closely with Marketing, Legal, Compliance, Risk, and Communications teams to ensure brand integrity and alignment
• Consumer Insights & Brand Measurement Leverage customer research, market trends, and competitive insights to inform and elevate brand campaigns Analyze campaign performance and optimize messaging, channels, and creative Support brand health metrics including awareness, consideration, trust, and preference
• Team & Agency Management Lead and mentor an associate marketing team member, taking on a player‑coach role withing our brand marketing team Act as the day‑to‑day point of contact for agency partners, and key internal cross‑functional teams to facilitate the review and approval of brand materials and collaterals

• 8+ years of experience in marketing, including 5+ years in brand marketing, driving brand channels for a D2C brand
• At least 3…