Content Strategist

Global X is looking for a Content Strategist to join our Marketing team. This is a role for an investment-fluent writer and editor who can turn complex market developments, investment ideas and portfolio perspectives into clear, timely and compelling content for Canadian investors and advisors.

The successful candidate will combine long- and short-form research writing with strong editorial judgment, an omni-channel mindset and confidence using AI-enabled tools. Their core mandate will be to turn investment research, market insights and perspectives from Global X thought leaders and portfolio managers into content that travels effectively across video, email, newsletters, social media and visual formats.

This is an opportunity to join one of Canada's most innovative ETF providers and help shape how Global X brings investment expertise to market.

Global X Investments Canada Inc. (“Global X”) is an innovative financial services company that offers one of the largest suites of exchange traded funds in Canada. The Global X Fund family includes a broadly diversified range of solutions for investors of all experience levels to meet their investment objectives in a variety of market conditions. Global X currently has more than $55 billion of assets under management and over 160 ETFs listed on major Canadian stock exchanges.

Global X is a wholly-owned subsidiary of the Mirae Asset Financial Group, which manages more than $1 trillion of assets across 21 countries and global markets around the world.

• Research, write and edit authoritative long- and short-form content on market trends, investment themes, asset classes and portfolio considerations, with a clear plan for adaptation across channels and formats.
• Develop original story angles and content briefs that connect investor and advisor needs with Global X's investment expertise, product capabilities and market perspective.
• Use credible market, economic, company and fund data to support clear, differentiated points of view. Translate complex analysis into accessible narratives without losing technical accuracy or nuance.
• Apply strong sourcing, fact-checking and editorial standards, and work effectively within legal and compliance review processes.

• Partner with portfolio managers, investment strategists, executives and other subject-matter experts to develop timely commentary, bylined articles, Q&As and point-of-view content in their voices.
• Develop timely, bite-sized social media commentary that connects relevant market developments and ETF themes to the questions and interests of investors and advisors.
• Translate interviews and market developments into accurate, accessible short-form content that meets the requirements of a regulated investment-management environment.

• Lead omni-channel plans around core research and market insights, intentionally adapting each idea into the most effective formats for investors and advisors.
• Use approved AI tools confidently for research, ideation, drafting, editing and repurposing, while maintaining human accountability for accuracy, originality, source validation, brand voice and compliance.
• Adapt research and market insights into video and podcast scripts, newsletter content, client and advisor emails, web copy, social posts, presentation material and sales-enablement content.
• Write and develop targeted email communications for investors and advisors, with clear audience segmentation, subject lines, calls to action and supporting copy.
• Work closely with design, social media and digital marketing partners to translate research into charts, infographics, carousels, short-form video and other visually led content.
• Maintain a consistent Global X voice across channels while adjusting tone, depth and structure for the audience and format.

• Contribute to the research and insights editorial calendar, developing content aligned with planned themes, timely market opportunities and business priorities.
• Collaborate with other Marketing team…