VP of Marketing Operations

About Move Smart Rentals

Move Smart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support.

Move Smart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support.

The business brings together property marketing, listing coordination, lead generation, digital tools, customer communication, and leasing support within one service model.

As Move Smart Rentals expands into additional markets, we are investing in a more advanced marketing function capable of driving property-owner acquisition, strengthening the brand, improving local visibility, and supporting long-term growth across Canada.

Move Smart Rentals is looking for a Vice President of Marketing to take ownership of the company’s marketing strategy, customer-acquisition engine, brand growth, and marketing infrastructure.

This is a senior leadership position for someone who has built and managed complex marketing functions across several markets, customer groups, campaigns, or business lines.

The person hired will be responsible for creating a more structured and measurable marketing organization. This includes deciding how work is prioritized, how campaigns are developed, how budgets are allocated, how leads are tracked, how teams are organized, and how performance is connected to customers and revenue.

The role will oversee property-owner acquisition, paid advertising, local-market growth, content, social media, SEO, reputation, public relations, partnerships, creative production, reporting, AI, automation, and marketing technology.

We are not looking for someone whose experience is limited to campaign management or one marketing channel. We need an executive who can build the full marketing function and hold it accountable for business results.

• Property-owner acquisition across multiple Canadian markets
• Paid campaigns across Google, Meta, Linked In, You Tube, Tik Tok, and other relevant platforms
• Lead-generation funnels, landing pages, remarketing, and conversion improvement
• Social media, content planning, publishing, and community engagement
• Video, photography, design, copywriting, testimonials, and other creative production
• SEO, local search, location pages, citations, backlinks, reviews, and Google Business Profiles
• Brand reputation, review growth, public complaints, and negative-review response
• Public relations, partnerships, awards, media, events, podcasts, and thought leadership
• Marketing dashboards, lead reporting, attribution, budget management, and customer-acquisition performance
• Internal, offshore, freelance, agency, and project-based marketing resources
• CRM workflows, automation, AI tools, analytics, websites, and marketing software
• Brand consistency, public messaging, customer trust, and quality assurance

• Develop and lead the overall marketing strategy for customer acquisition, market growth, brand visibility, and reputation
• Build a clear operating structure for campaign requests, planning, production, approvals, launches, reporting, and performance review
• Create consistent standards for brand messaging, creative quality, public communication, and customer-facing materials
• Lead paid-media strategy and determine how advertising budgets are allocated across platforms, audiences, markets, and campaigns
• Improve the quality of property-owner leads, booked consultations, conversion rates, and customer-acquisition costs
• Establish clear reporting from initial inquiry through qualified lead, booked appointment, signed customer, active listing, and revenue
• Create strong working relationships between marketing, sales, leasing operations, customer service, finance, and technology
• Lead content, social media, video, creative, SEO, local search, PR, reputation, and partnership initiatives
• Develop repeatable marketing plans for launching and growing new cities and service areas
• Improve search visibility, Google rankings, reviews, brand awareness, and public trust in target markets
• Partner with technology and CRM teams to improve forms, tracking, lead routing, call tracking, landing pages, follow-up automation, and attribution
• Use AI, automation, and marketing software to improve speed, output, accuracy, reporting, and cost efficiency
• Manage and evaluate media buyers, designers, writers, editors, SEO specialists, social media resources, analysts, PR support, and marketing coordinators
• Oversee external creators and partners, including videographers, photographers, influencers, event teams, podcast teams, and agencies
• Build executive reporting that clearly shows advertising spend, qualified leads, appointments, conversions, acquisition costs, SEO growth, reviews, and revenue impact
• Balance priorities…