Social Media Specialist (Contract Until March 2027

Position Title: Social Media Specialist (Contract Until March 2027)

Employment Type: Full-time Contract | Union

Salary range: $68,251.09 - $74,120.61

Division: Media

Reports To: Director, Program Development

Location: Toronto, Yonge & Eglinton (On-site)

TVO Media Education Group (TVO) is a social impact organization devoted to inspiring learning that changes lives and enriches communities. We are an internationally recognized digital learning organization that strives to engage, inform and educate Ontarians of all ages.

We welcome the unique contribution that you will bring to TVO. We have a diverse workforce and are committed to building a culture within the workplace that brings out the best on everyone. As part of our strategic vision, we have adopted five core values; we embrace change, we value bold thinking, we thrive with diverse voices, we are better together, and we honour our commitments.

These values anchor how we work and lay the foundation for a workplace that celebrates differences, encourages self‑expression and empowers learning, which we know is a key component to our success.

TVO is an agency of the Ontario Ministry of Education. Through our brands, TVO Kids, TVO Today, TVO ILC and TVO Learn, we provide multi‑platform educational programming; ground‑breaking original documentaries; in‑depth public affairs content; the largest online secondary school in Ontario; and award‑winning digital‑learning resources that support Ontario’s curriculum. TVO is a registered charity funded primarily by the Province of Ontario and supported by thousands of sponsors and donors.

We produce a bold weekly show about misinformation, disinformation, conspiracies, and scams. We are looking for an innovative social media specialist to join our team! You will be the driving force behind our social media presence, ensuring we attract and retain viewers, increase watch times, and maximize the reach and impact of our content on social media platforms such as You Tube, Instagram, Bluesky, and X.

• Successfully plan, develop, and launch social media channels.
• Develop and execute strategies to grow and maintain an active social media presence.
• Engage audiences through creative content, conversation, and community management.
• Foster relationships and communication with viewers, stakeholders, and the broader public via social platforms.
• Monitor, analyze, and report on social media metrics to inform content and engagement strategies.
• Collaborate with internal teams, including media research, audience development, marketing, and communications, to ensure alignment of messaging and brand voice.
• Respond to inquiries, comments, and messages in a timely and professional manner.
• Stay current with trends, best practices, and emerging platforms in social media and digital engagement.
• Support the development and execution of promotions and special projects as needed.
• Analyze, develop, and pitch innovative social media strategies to engage audiences on platforms like You Tube and X.
• Plan and develop strategies for digital marketing campaigns, including content creation and management.
• Assess product features to identify marketing and promotional opportunities, implementing strategies to enhance outreach efforts.
• Collaborate with producers to implement strategies that expand audience reach and engagement.
• Conduct public opinion surveys to identify the interests of the audience.
• Prepare briefs and presentations when required.
• Uphold TVO's commitment to journalistic excellence by adhering to principles of fairness, transparency, and inclusivity, supporting its mission to inform and entertain Ontarians.

• Proven experience as a social media strategist or similar role, with a strong portfolio of successful social media campaigns.
• In‑depth understanding of various social media platforms and how to leverage them for maximum engagement.
• Ability to shoot and edit short video content to share on social media platforms.
• Proficiency in designing graphics to complement video content.
• Strong grasp of principles to improve search rankings and…