Director, Commercial Marketing

Job Requisition : 202458

Business Function: Marketing

Primary City: Toronto

Other Location(s): Ottawa or Montréal

Province: Ontario

Employment Type: Full-Time

Employment Status: Permanent

Language Requirement: Bilingual Imperative (CBCC)

Employee Class and Level: CPMGB
03

Number of Vacancies 1

Job Closing Date (YYYY-MM-DD): 2026/08/23

Reporting to the General Manager, the Director, Commercial Marketing, leads the development of comprehensive marketing plans and programs that identify needs, growth opportunities and erosion risks for the business segment. The Director leads the development and execution of strategies and programs to achieve acquisition, retention, and growth objectives. This includes driving customer segmentation models, marketing journey design, value proposition development, and effective go-to-market (GTM) strategies and programs that support business segment performance.

The Director leads a team of marketing professionals responsible for delivering integrated end-to-end marketing capabilities, including marketing strategy, product marketing, content marketing, marketing communications, and sales enablement. In partnership with Sales, Product, Customer Service, and customer engagement channels the Director works to implement business segment vision and growth plans and plays a leadership role in providing data-driven segment marketing insights to internal stakeholder teams to enable the Organization’s broader business segment strategy and Customer Experience (CX) vision.

The Director establishes strong alignment and partnership with Product teams ensuring necessary support for the product development process, helping to ready new product innovation and enhancements for full-market launch, and in achieving key awareness and adoption metrics.

• Leads the development, launch and optimization of comprehensive B2B marketing plans and growth strategies that drive business segment performance through acquisition, retention and win back programs. Creates curated marketing strategies that respond to evolving market dynamics and opportunities, target customer and prospect needs, and maximize the impact of our competitive strengths and differentiators in both direct and indirect selling channels.
• Leads a highly collaborative business marketing organization comprised of subject matter experts that partner in the delivery of integrated plans and programs that demonstrate marketing excellence and drive strong outcomes for our Parcels and Direct Mail business. Guides and coaches team members on contributions across strategy, content, product marketing, campaign development and performance reporting and analytics.
• Establishes strong cross-functional partnerships with internal and external teams to build and optimize a performance marketing engine that drives lead generation and new and existing growth opportunities for the commercial sales teams and within our partner ecosystem. Supports this key focus through segment analytics, program development and optimization to drive on-going demand generation and business development opportunities.
• Partners heavily with the Product/CX team and Commercial Sales organization to land acquisition and retention‑based strategies and programs to achieve business performance targets across direct and indirect selling channels for both parcels and direct mail. Leverages modern marketing technologies and automation, digital platforms, customer data and analytics, and emerging AI applications to power decision‑making, advance customer targeting, scalable content creation and campaign development and continuous optimization of business results.
• Directs the utilization of available business segment data, market research, market insights and customer feedback to identify segment growth opportunities and risks. Translates insights into segment‑specific marketing plans, strategies, value propositions and programs that strengthen the commercial brand and drive business segment performance.

• Oversees team success in developing and optimizing unique campaign strategies and journeys that influence businesses’ use of…