Senior Marketing Manager

Senior Marketing Manager, Acquisition - Digital Investing 14-Month Contract | Hybrid (3 Days Onsite) | Toronto, ON Extension & Permanent Opportunity Potential - yes

Start Date:

August 2026 Pay Rates:

• T4 - $38.92
• INC - $44.18

• Develop and execute acquisition marketing strategies that increase awareness, engagement, client acquisition, and assets under management.
• Create end-to-end marketing roadmaps, business cases, and go-to-market plans supporting Investor Line growth objectives.
• Lead integrated campaigns across digital channels, leveraging customer insights, market research, and performance data.
• Own campaign delivery from strategy through execution, approvals, launch, optimization, and reporting.
• Develop audience segmentation and targeting strategies to maximize campaign effectiveness.
• Monitor and report on key performance metrics including traffic, applications, account openings, assets, conversions, and ROI.
• Partner with creative and media agencies to produce compelling customer-facing campaigns and content.
• Drive Investor Line enterprise growth programs and strategic marketing initiatives.
• Collaborate across Wealth Management, Product, Sales, Analytics, and Digital teams to identify new growth opportunities.
• Develop customer-centric value propositions and growth strategies that strengthen Investor Line's market position.
• Translate business goals into scalable marketing programs that deliver measurable results.

• Analyze campaign performance and recommend optimizations based on data-driven insights.
• Identify opportunities to improve marketing efficiency, campaign effectiveness, and customer experience.
• Lead testing strategies including creative, offer, audience, and channel optimization initiatives.
• Champion innovation and continuous improvement across acquisition marketing activities.

• Manage relationships with internal stakeholders, external agencies, vendors, and cross-functional teams.
• Present campaign performance, strategic recommendations, and business cases to senior leadership.
• Collaborate with analytics, digital, product, legal, compliance, and privacy teams to ensure successful campaign delivery.

• 6+ years of progressive marketing experience, including at least 3 years focused on acquisition, demand generation, growth marketing, or performance marketing.
• Proven experience leading end-to-end marketing campaigns from strategy through execution and optimization.
• Strong background in digital marketing, customer acquisition, and revenue growth initiatives.
• Experience developing go-to-market strategies, promotional campaigns, and customer growth programs.
• Ability to manage multiple projects simultaneously in a fast-paced, matrixed environment.

• Financial Services, Wealth Management, Investing, Banking, Fin Tech, or other regulated industry experience.
• Experience working with agency partners and external vendors.
• Exposure to digital investing products, brokerage platforms, or wealth management solutions.