Salesforce Marketing Cloud Specialist

Elevate Seneca's marketing technology initiatives as a Salesforce Marketing Cloud Specialist in a hybrid role. Merge your technical prowess with strategic marketing efforts to drive student recruitment.

This position is key in optimizing the SFMC ecosystem, helping you design and execute data-driven campaigns that resonate with target audiences. Collaborate with various teams to ensure compliance and effectiveness while enhancing data integrity in the marketing process. Your experience is vital in shaping successful outreach strategies and improving systems for better performance.

Key Responsibilities:

• Design and implement email campaigns and lead management

• Maintain data quality and oversee integration processes

• Analyze performance metrics and optimize campaigns

• Provide technical leadership and training for team members

• Report on campaign efficiency and engagement results

Requirements:

• Bachelor's degree in Information Systems, Marketing, or related area

• 5 years in marketing automation and CRM implementation

• Knowledge of Salesforce, SFMC, and related integrations

• Strong skills in HTML, AMPscript, and SQL

• Ability to translate complex concepts to diverse audiences

Drive significant contributions to Seneca's recruitment initiatives by applying your marketing technology expertise.
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