CRM Manager for Sports Interaction

Drive customer engagement as a CRM Manager for Sports Interaction at Entain in Toronto. Focus on enhancing player experiences through innovative, data-driven campaigns across casino audiences.

As part of Entain’s investment in CRM excellence, we seek a CRM Manager with over three years of experience in iGaming. You will own the CRM campaign strategy, leveraging AI-driven insights to optimize player retention and reactivation efforts. Working closely with cross-functional teams, your creative and analytical skills will shape high-impact player engagement initiatives.

Key Responsibilities:

• Design campaign tools for engagement and retention

• Manage and oversee the promotional calendar

• Apply AI insights for targeted campaign effectiveness

• Ensure compliance through campaign quality assurance

• Analyze campaign performance for continuous improvement

Requirements:

• Minimum 3 years' CRM experience in iGaming

• Expertise in campaign design and metrics

• Advanced analytical skills using AI tools

• Familiarity with CRM platforms like Optimove

• Strong collaboration skills across teams

Play a pivotal role in enhancing customer loyalty through tailored strategies at Entain.
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