Director, Brand & Marketing

Girl Guides of Canada–Guides du Canada (GGC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls .

• Remote work arrangement with access to Toronto, ON

Champions brand strategy to elevate the profile of the GGC legacy brand in Canada. Oversee marketing management, social media, and creative solutions, building a high-performing Brand & Marketing function to support accelerated growth to serve more girls and youth.

• Establishes and leads the Brand and Marketing function, providing both strategic advice to nurture the brand and hands-on management of the brand proposition.
• Develops and champions a compelling brand strategy, partnering with stakeholders inside and outside the organization to elevate the profile of GGC legacy brand in Canada through exceptional brand storytelling
• Implements brand management to foster a consistent brand voice and brand experience across all touchpoints.

• Spearheads partnering with BBD’s client groups to deliver effective, coherent marketing strategies across audiences, channels, impact areas and member journeys.
• Leads and oversees marketing management to plan, execute, deploy and evaluate marketing campaigns across a variety of channels, teams, and tactics.

• Oversees GGC’s social media strategy, leveraging digital communities and social channels to drive community engagement and impact.
• Oversees digital marketing, ensuring that effective search engine optimization, retargeting, conversion tracking, and platform strategies are in place.

• Oversees creative direction and provision of visual creative content, products, tools and materials to support campaigns and initiatives, such as graphic design, video, packaging, etc.
• Establishes and leads a visual creative solutions centre of expertise, ensuring effective planning, collaboration, workload management, and brand consistency.

• Leads merchandising function and manages key vendor/supplier relationships
• Leads merchandise growth & diversification strategy

• Nurtures effective relationships with key stakeholders and partners to ensure alignment and advance strategic initiatives.
• Oversees market research initiatives and collaborates with Research & Data team on internal research and data initiatives to inform brand, marketing and enterprise-wide strategies.
• Ensures brand and marketing activities are aligned with GGC's DEIA (Diversity, Equity, Inclusion, and Accessibility) principles.

• Builds, develops manages and coaches the Brand & Marketing team, fostering a collaborative, inclusive and high-performance environment.
• Manages talent and external agency relationships to ensure BBD is equipped with the appropriate mix of expertise in marketing strategy, channels, platforms, and tactics.
• Leads operational planning, budget management, functional performance measurement, and outcomes evaluation for the Brand & Marketing function, continuously raising the bar and driving innovation.

• Adheres to all relevant policies, procedures, and practices.
• Liaise with other departments as required.
• Provide general, ongoing support to members/volunteers, responding to/directing inquiries and consulting
• with the appropriate groups and individuals to support the mission and vision of GGC.
• Other duties as assigned.

• Bachelor’s degree in a relevant discipline, such as Marketing, Business Administration, or related field; advanced degree preferred. A diploma with extensive marketing experience may be considered.

• Minimum of 7-10 years’ experience in progressive marketing and brand management roles, with expertise in brand storytelling, campaign development, product marketing and multi-channel strategy.
• Proven track record…