Segment Marketing Manager

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

As Relay expands our Demand Generation strategy in 2026, we're investing in more targeted, coordinated ways to create and capture demand in the segments where we already have product-market fit. We're looking for a Segment Marketing Manager to own that work end to end.

This role sits within Demand Generation, alongside our Brand and Performance teams. You'll own verticalized campaigns from strategy through execution and results: taking a vertical or a problem statement, building the multi-channel motion behind it, and running it like one campaign instead of a set of disconnected activations. You'll be the DRI when a campaign spans multiple assets and multiple channels.

This is ideal for someone who knows how to bring teams together around one plan, defines success by quality rather than volume, and is energized by writing a playbook rather than following one.

• Own the end-to-end campaign framework and launch for core verticals — build campaign strategy and assets, and bring a integrated verticalized motion through the full funnel

• Build and run the evergreen calendar for each vertical — the 12-month view and the quarterly plan, and manage each core activation (webinars, in-person events, sponsor ships, content and offers).

• Orchestrate across the marketing org — content, brand, influencer, performance, growth and web — setting the audience, message and next action, then driving the work down through creative, brand and performance.

• Identify where a vertical audience already is - test new platforms, channels and formats to reach them at scale, and turn early signal into repeatable plays

• Partner with Brand, Web and Lifecycle to sharpen the conversion moment — from landing page messaging through nurture — so the campaign performs beyond the click

• Set the bar against the performance baseline - report on cost per approval and customer quality, and make the call on what to keep, pivot, or kill

• Turn what works into a repeatable motion and help shape how the broader GTM org runs integrated campaigns

• You have 3–6 years of experience in B2B demand generation or integrated campaign management, and you've owned campaigns end to end — not just contributed to them

• You're a quarterback, not a single-channel specialist. You know how to translate strategy into a coordinated plan and hold the line across many teams

• You think in quality, not just volume. You're comfortable working to a baseline you have to beat, and you can defend the trade-offs

• You're a strong cross-functional partner across brand, performance, product marketing, sales, and Rev Ops, and you make those relationships productive rather than transactional

• You have a strong, detail-oriented mindset that can hold many parallel work streams

• You're comfortable building from scratch and don't need an existing playbook to be effective

• You use data to shape campaigns, not just report on them

• You're a clear communicator who can run a brief and a retro and keep a multi-team campaign on track

• You're able to join us in our Toronto office (3 days a week)

• Stage 1: A 60-minute Google Meet video call with the Hiring Manager

• Stage 2: A 60-minute live working session with our Marketing Team

• Stage 3: A 45-minute Google Meet video call with a member of our leadership team

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $117,000 CAD to $143,000 CAD/USD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is…