VP of Marketing Operations

Agency Operations, Brand Management, Communications & Public Relations, Demand Generation, Digital Marketing, Executive Leadership, Growth Marketing, Marketing Leadership, Marketing Operations, Media & Advertising, Performance Marketing

Type Full-Time

Location(s) Toronto, Ontario, Canada
· Hybrid

Compensation CAD $160,000 - CAD $220,000 Annually

Share this job:

Royal York Property Management provides residential property-management services to property owners and real estate investors across Canada.

The company supports leasing, rent administration, maintenance coordination, inspections, compliance, owner communication, and ongoing property operations.

As the business expands, we are strengthening our marketing leadership to improve customer acquisition, local-market visibility, public reputation, and growth across additional service areas.

Royal York Property Management is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, systems, teams, budgets, and performance.

The role is responsible for building a disciplined marketing operation that can generate qualified property-owner opportunities, support expansion into new markets, strengthen the company’s reputation, and connect marketing activity to signed customers, managed properties, and revenue.

This is not a single-channel marketing role. The successful candidate must be able to oversee paid media, SEO, local search, content, creative production, social media, reputation management, public relations, analytics, automation, and marketing technology within one coordinated structure.

The person hired must be equally comfortable setting executive direction, building processes, managing teams, reviewing performance, and correcting weak execution.

Develop and lead the company’s marketing and customer-acquisition strategy

Build clear workflows for campaign intake, prioritization, production, approval, launch, reporting, and performance review

Lead paid advertising across Google, Meta, Linked In, You Tube, Tik Tok, and other relevant platforms

Allocate marketing budgets across channels, customer segments, markets, and campaigns

Improve lead quality, consultation bookings, customer conversion, acquisition cost, and return on marketing investment

Connect marketing data to CRM activity, signed management agreements, managed-property growth, leasing outcomes, and revenue

Build reporting that distinguishes raw inquiries from qualified leads and confirmed business results

Oversee SEO, local SEO, Google Business Profiles, location pages, citations, backlinks, reviews, and technical website improvements

Develop repeatable marketing plans for launching and growing new cities and service areas

Lead content, social media, video, photography, design, copywriting, testimonials, and customer-facing campaigns

Establish standards for brand messaging, creative quality, public communication, and customer trust

Build systems for review generation, negative-review response, public complaints, reputation risks, and crisis communication

Oversee public relations, media coverage, awards, rankings, podcasts, events, partnerships, and thought leadership

Work with sales, leasing, property operations, maintenance, customer service, finance, compliance, and executive leadership

Partner with CRM, analytics, development, website, automation, AI, and technology teams

Improve landing pages, forms, call tracking, lead routing, follow-up workflows, attribution, and data quality

Introduce AI and automation where they can improve output, speed, consistency, reporting, or cost efficiency

Build and manage a team that may include internal employees, offshore staff, freelancers, agencies, creators, and project-based specialists

Hire, coach, evaluate, and hold marketing team members accountable

Build executive dashboards covering spend, qualified leads, conversion, acquisition cost, SEO, reviews, reputation, market growth, and revenue contribution

Identify underperforming campaigns, weak processes, inaccurate reporting, inefficient spending, and team-performance concerns

Present leadership with clear findings, risks, recommendations, and resource requirements

Minimum 10 years of progressive marketing experience

At least 5 of those years must have been in a senior marketing leadership role

Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable position

Senior leadership experience must include responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomes

Experience managing marketing across multiple markets, locations, customer segments, brands, business units, or client accounts

Strong experience in performance marketing, demand generation, lead generation, growth marketing, agency operations, or multi-location marketing

Experience managing…