Product Marketing Manager, Internal Acquisition

Product Marketing Manager, Internal Acquisition

5700 Yonge St, North York, ON M2M 4K2, Canada

Posted Tuesday, August 4, 2026 at 4:00 AM

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

Health & wellbeing resources and programs

Paid vacation, personal, and sick days for work-life balance

Competitive compensation and benefits packages

Work-life balance in a hybrid environment with at least 3 days in office

Career growth and development opportunities

Opportunities to contribute to community causes

Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for our next Product Marketing Manager, Internal Acquisition. Could It Be You?

In this role, you'll sit at the intersection of product, marketing, and customer experience—shaping how we bring trading platforms, investment tools, and wealth-building products to market for Canadian investors.

This is an ideal role for a PMM who is strategically minded, customer-obsessed, and passionate about making investing accessible.

You'll own positioning and messaging for key product lines, partner with product teams to influence our roadmap based on market insights, and work across the organization to ensure our products deliver real value and drive sustained growth.

From early ideation through launch and optimization, you'll lead go-to-market strategies, inform pricing and packaging decisions, and translate deep customer insights into compelling stories that resonate with aspiring traders and long-term investors alike.

In this role, responsibilities include but are not limited to:

Serving as the voice of the customer to inform product roadmap and prioritization for brokerage products.

Collaborating closely with Product Management, Design, and Engineering to align product strategy with market opportunities, competitive dynamics, and customer needs across investor segments from active traders to passive portfolio builders.

Developing and owning end-to-end go-to-market strategies for new trading features, platform enhancements, and investment product launches.

Validating that launches are grounded in customer research and tied to measurable business outcomes including adoption, engagement, and revenue growth.

Creating differentiated positioning and messaging frameworks that articulate product value across the customer journey.

Translating complex financial products and trading capabilities into clear, benefit-focused messaging that respects customer sophistication and avoids industry jargon.

Leading research initiatives including customer interviews, surveys, usability testing, and competitive analysis to understand investor behaviors, pain points, and unmet needs.

Translating insights into actionable recommendations for product strategy, messaging refinement, and market positioning.

Partnering with Product, Growth Marketing, Brand, Sales, Customer Experience, Compliance and other teams to create cohesive customer experiences.

Acting as the central hub connecting customer insights, product capabilities, and marketing execution.

Collaborating with Lifecycle Marketing to develop customer journey strategies that drive activation, engagement, and retention.

Providing product insights and messaging frameworks…