Job Description & How to Apply Below
About Royal York Property Management
Royal York Property Management provides residential property-management services to property owners and real estate investors across Canada.
The company supports leasing, rent administration, maintenance coordination, inspections, compliance, owner communication, and ongoing property operations.
As the business expands, we are strengthening our marketing leadership to improve customer acquisition, local-market visibility, public reputation, and growth across additional service areas.
About
The Role
Royal York Property Management is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, systems, teams, budgets, and performance.
The role is responsible for building a disciplined marketing operation that can generate qualified property-owner opportunities, support expansion into new markets, strengthen the company’s reputation, and connect marketing activity to signed customers, managed properties, and revenue.
This is not a single-channel marketing role. The successful candidate must be able to oversee paid media, SEO, local search, content, creative production, social media, reputation management, public relations, analytics, automation, and marketing technology within one coordinated structure.
The person hired must be equally comfortable setting executive direction, building processes, managing teams, reviewing performance, and correcting weak execution.
Key Responsibilities
Develop and lead the company’s marketing and customer‑acquisition strategy
Build clear workflows for campaign intake, prioritization, production, approval, launch, reporting, and performance review
Lead paid advertising across Google, Meta, Linked In, You Tube, Tik Tok, and other relevant platforms
Allocate marketing budgets across channels, customer segments, markets, and campaigns
Improve lead quality, consultation bookings, customer conversion, acquisition cost, and return on marketing investment
Connect marketing data to CRM activity, signed management agreements, managed‑property growth, leasing outcomes, and revenue
Build reporting that distinguishes raw inquiries from qualified leads and confirmed business results
Oversee SEO, local SEO, Google Business Profiles, location pages, citations, backlinks, reviews, and technical website improvements
Develop repeatable marketing plans for launching and growing new cities and service areas
Lead content, social media, video, photography, design, copywriting, testimonials, and customer‑facing campaigns
Establish standards for brand messaging, creative quality, public communication, and customer trust
Build systems for review generation, negative‑review response, public complaints, reputation risks, and crisis communication
Oversee public relations, media coverage, awards, rankings, podcasts, events, partnerships, and thought leadership
Work with sales, leasing, property operations, maintenance, customer service, finance, compliance, and executive leadership
Partner with CRM, analytics, development, website, automation, AI, and technology teams
Improve landing pages, forms, call tracking, lead routing, follow‑up workflows, attribution, and data quality
Introduce AI and automation where they can improve output, speed, consistency, reporting, or cost efficiency
Build and manage a team that may include internal employees, offshore staff, freelancers, agencies, creators, and project‑based specialists
Hire, coach, evaluate, and hold marketing team members accountable
Build executive dashboards covering spend, qualified leads, conversion, acquisition cost, SEO, reviews, reputation, market growth, and revenue contribution
Identify underperforming campaigns, weak processes, inaccurate reporting, inefficient spending, and team‑performance concerns
Present leadership with clear findings, risks, recommendations, and resource requirements
Required Experience
Minimum 10 years of progressive marketing experience
At…
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