Segment Marketing Manager

Position: Segment Marketing Manager at Relay
Relentlessly drive demand generation at Relay as a Segment Marketing Manager. Own vertical campaigns end-to-end, transforming financial clarity for small business owners in Toronto.

Relay, a digital banking platform, is seeking a dynamic Segment Marketing Manager to lead targeted campaigns. You'll manage strategy, execution, and results, ensuring alignment across the marketing organization. This position requires an ability to coordinate various teams while focusing on quality and effectiveness in B2B demand generation efforts.

Key Responsibilities:

• Own campaign framework for core verticals from strategy to launch

• Manage a 12-month evergreen calendar of key activations

• Collaborate across branding, content, and performance teams

• Test new platforms for audience engagement at scale

• Enhance conversion moments from landing page to nurture

Requirements:

• 3–6 years in B2B demand generation or campaign management

• Proven ability to orchestrate multi-channel marketing efforts

• Strong cross-functional communication skills

• Detail-oriented mindset for parallel project management

• Comfort in developing campaigns from scratch

Elevate Relay's marketing efforts through innovative segment campaigns and cross-functional collaboration.
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