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VP of Marketing

Job in Toronto, Ontario, C6A, Canada
Listing for: McFadyen Digital
Full Time position
Listed on 2026-08-06
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, SEO
  • IT/Tech
    Digital Marketing, SEO
Salary/Wage Range or Industry Benchmark: 90000 - 130000 CAD Yearly CAD 90000.00 130000.00 YEAR
Job Description & How to Apply Below

Have you proven your ability to generate qualified leads with AI marketing? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Have you designed and launched one-of-a-kind guerilla marketing tactics? Do you like testing new AI tools in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, analytics, and more?

Have you led teams to deliver outstanding marketing results? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream?

If you’re detail-oriented, ambitious, and eager to grow as a marketer leveraging AI, this role is a great fit. We’re seeking a hands-on marketing guru that can leverage AI with a globally distributed team to drive market expansion.

You will create and execute digital programs that generate sales leads. You will work closely with the CEO, VP of Sales, and other executives. This is an ideal role for a self-motivated person who has leveraged the latest AI tools (e.g. Claude Code, Open Claw, agents) and wants to expand usage for large-scale B2B marketing.

Top 5 Responsibilities
  • The top goal and metric is to drive qualified leads to our sales team that convert into clients.
  • Design, oversee, and optimize lead-generating multi-channel campaigns & sequences across email, website content, social channels, webinars, landing pages, ads/SEM, SEO/AEO/GEO, newsletters, retargeting, in-person events, partner channels, PR, and evolving channels.
  • Leverage AI, agents, other tools to automate campaigns and the creation of thought leadership content, web content, video, audio, image and other assets. Be hands‑on enough to guide team members.
  • Collaborate with our sales teams to help drive business development with innovative GTM ideas, new tools, AI usage, insights, campaigns, content creation, and analytics/insights.
  • As a member of our executive leadership team, help define company strategy, market offerings, and ultimately client success.
Additional Responsibilities
  • Enhance and maintain our Salesforce CRM and enrich data with tools like Zoom Info, Clay, Lead Magic, or similar. Help ensure sales contact and pipeline information is accurate.
  • Track, report, and constantly improve key metrics with analytics / insights that will drive sales.
  • Upgrade, manage, and continuously enhance our  site and related websites.
  • Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
  • Lead, mentor, and drive the performance of a handful of direct report marketing team members spread across the US, Brazil, and India.
  • Occasionally assist with sales enablement by providing specific content and tools.
  • Ensure the marketing team maintains a human‑in‑the‑loop reviewer of all AI‑generated content, email drafts, reports, and other automated workflows. Prevent AI slop.
  • Research new tools, channels, and techniques; actively propose innovation with small tests.
  • Document and ensure your team follows structured processes for campaigns, content, audiences, templates, and reporting.
  • Ensure consistent brand messaging and promotion.
Qualifications Top 5 Qualifications
  • 1-2+ years of hands‑on use of AI for marketing, content creation, research or other marketing purposes with proven results. Experience building marketing agents that have driven tangible results.
  • 10+ years of experience in digital marketing or marketing related roles.
  • Hands‑on experience with leading marketing automation tools, enterprise CRM platforms, customer data platforms (CDP), multi‑touch attribution, analytics and/or other advanced martech tools.
  • Strong understanding of digital channels (e.g., Google Ads, Linked In Ads, social media, landing pages, email campaigns, SEO/AEO/GEO) and how to optimize engagement and metrics across each channel.
  • Ability to be both hands‑on and to manage a team that delivers results.
Other

Preferred Qualifications
  • A self‑driven pioneer that tries the latest technology before it becomes mainstream.
  • Experience managing digital initiatives and working with…
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