Direct Mail Growth Marketing Specialist

Join Hello Fresh as a Growth Marketing Specialist focused on Direct Mail in Toronto, Ontario. Drive customer acquisition and retention while executing innovative marketing campaigns.

In this full-time role, you will develop and implement strategic direct mail initiatives for boosting customer engagement. Collaborate with cross-functional teams, including analytics and design, to craft compelling content.

Your role will also involve analyzing campaign metrics for continuous optimization and utilizing customer data for targeted direct mail efforts.

Key Responsibilities:

• Develop comprehensive direct mail marketing strategies

• Collaborate with design and analytics teams for content creation

• Analyze campaign performance for optimizing ROI

• Conduct A/B testing for effective messaging

• Manage end-to-end production of direct mail campaigns

Requirements:

• Bachelor's degree in Marketing or Business

• Minimum 3 years of growth marketing experience

• Proven track record in managing direct mail campaigns

• Strong analytical and communication skills

• Proficient in marketing automation tools and CRM systems

Leverage your creativity and data-driven insights to enhance Hello Fresh's direct mail marketing impact.
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