Customer Journey Marketing Manager

Position: Customer Journey Marketing Manager D2L
Lead impactful customer journeys at D2L as a remote Customer Lifecycle Marketing Manager. Design and enhance programs to improve customer engagement and retention while maximizing value.

As a crucial member of the marketing team at D2L, you'll drive strategies to elevate the customer experience from onboarding to renewal.

Your role focuses on developing communication plans and managing programs that engage customers effectively. You'll analyze data to identify churn risks and create automated workflows that streamline customer interactions.

Key Responsibilities:

• Develop strategies for product introductions and customer growth

• Manage programs guiding customers through their D2L experience

• Design communication plans using emails and in-app messages

• Analyze customer data to identify improvement areas

• Collaborate with various teams for a unified customer experience

Requirements:

• 5+ years in lifecycle or customer marketing

• B2B SaaS experience is preferred

• Proficiency with marketing automation tools

• Strong understanding of retention strategies

• Excellent collaboration and communication skills

Enhance customer experiences through effective marketing strategies and data insights in this pivotal role.
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