Lifecycle Marketing Lead

Lifecycle Marketing Lead ut the role Relay is seeking a Lifecycle Marketing Lead to manage the self-serve customer acquisition journey. This role focuses on converting new signups into registered users and guiding them through initial funding and actions. You will develop and implement strategies to enhance customer journeys and drive growth.

Location:

Toronto, ON

Engagement:
Full-time

Compensation: $117,000 - $143,000 CAD annual salary (typical starting salary $130,000 CAD)

Team:
Lifecycle Marketing

• Lead the strategy and execution of self-serve acquisition programs, from initial contact to registration.
• Design and refine multi-channel customer journeys using email, push notifications, SMS, and in-app messaging.
• Conduct A/B tests with clear attribution to improve acquisition, funding, and activation metrics.
• Collaborate with Product, Demand Gen, Sales, CX, Rev Ops, Marketing Ops, PMM, Data, Design, and Compliance teams to align on priorities and launch programs.
• Integrate AI tools to enhance analysis, content creation, and experimentation processes.
• Maintain comprehensive documentation of lifecycle programs, experiments, and performance in Notion.

• 4-6 years of experience in lifecycle, CRM, or growth marketing, with a focus on self-serve growth, onboarding, or activation.
• Proven ability to create nurture and onboarding programs that improve funnel metrics like registration, funding, or activation.
• Strong expertise in customer segmentation, behavioral analytics, and journey design across various channels.
• Proficiency in marketing automation platforms, with hands-on experience in Hub Spot, or the ability to quickly learn it.
• Comfortable working with data, including pulling and analyzing funnel data, defining data requirements, and validating information independently.
• Strong understanding of test design, including setting up controls, sizing cohorts, and avoiding attribution issues.
• Excellent copywriting skills and the ability to provide creative direction for campaigns.
• Self-directed with the ability to take ambiguous goals and deliver results.

• Experience marketing Fin Tech products to small and medium-sized businesses (SMBs).
• Familiarity with in-app messaging tools like Chameleon.
• Technical skills in SQL, HTML, and marketing automation languages.
• Experience with Segment or reverse-ETL tools like Hightouch.
• Experience using AI tools for productivity or analysis.
• Experience with marketing platform migrations or consolidations.

• Hub Spot (or similar: Iterable, Braze, Customer.io)
• Notion
• AI tools
• SQL (nice to have)
• HTML (nice to have)
• Segment (nice to have)
• Hightouch (nice to have)
• Chameleon (nice to have)

• Compensation is tied to impact and can increase beyond annual review cycles.
• Interview process includes a 30-minute video call with Talent, a 60-minute video call with the Manager, Lifecycle Marketing, a 60-minute live session with the Marketing team, and a 45-minute in-person interview with Leadership.
• All employment offers are conditional upon a successful background check and employment verification through Certn.
• Accommodations for the hiring process are available upon request to the Talent Partner.