Acquisition Strategy Manager

Acquisition Strategy Manager ut the role Fan Duel is seeking an experienced Acquisition Strategy Manager to lead and develop growth initiatives for our Sports book and Casino products. In this role, you will be responsible for creating, implementing, and optimizing customer acquisition strategies that drive profitable growth across multiple regions. You will work closely with cross-functional teams including Marketing, Analytics, Product, Finance, and Retention to develop comprehensive plans that maximize customer engagement and lifetime value.

Additionally, you will oversee promotional campaigns, analyze performance data, and identify new opportunities to expand our market presence. Mentoring and guiding an Acquisition Strategy Associate will be a key part of your responsibilities, ensuring the team's efforts align with overall business objectives and deliver measurable results.

• Location:
  
  Toronto, Ontario, Canada
• Engagement:
  Full-time
• Team:
  Marketing

• Lead the development and execution of acquisition strategies for all regions and products, ensuring alignment with company goals and market dynamics.
• Manage the end-to-end process of promotional campaign planning, execution, and analysis, working in tandem with Marketing Operations to ensure timely and effective delivery of offers across different regions and product segments.
• Collaborate with Retention teams to design and implement strategies that enhance customer loyalty, increase cross-sell opportunities, and improve overall customer lifetime value.
• Develop player propositions, segmentation strategies, and KPIs to measure the success of sports book and casino cross-sell initiatives, ensuring targeted and personalized marketing efforts.
• Identify key moments throughout the year, such as sporting events or seasonal peaks, and coordinate with relevant teams to maximize promotional impact and customer engagement during these periods.
• Use customer data, research, and analytics to generate actionable insights that inform strategic decision-making and optimize marketing spend.
• Work closely with Product teams to influence product development priorities, ensuring new features and enhancements support acquisition and cross-sell objectives.
• Take ownership of the P&L, focusing on activation targets, promotional expenditures, and overall profitability of acquisition campaigns.
• Monitor and report on campaign performance, providing regular updates to senior leadership and making data-driven recommendations for continuous improvement.
• Lead and mentor an Acquisition Strategy Associate, guiding their prioritization of tasks, professional development, and execution of initiatives to ensure high-quality results.
• Foster a culture of responsible gaming within Fan Duel, ensuring all acquisition activities adhere to regulatory standards and promote ethical gaming practices.
• Collaborate with cross-functional teams to identify new market opportunities, develop innovative acquisition tactics, and stay ahead of industry trends.
• Manage relationships with external partners or vendors involved in campaign execution, ensuring alignment with strategic goals and quality standards.
• Develop comprehensive reports and presentations to communicate campaign results, insights, and strategic recommendations to stakeholders at all levels.
• Support the overall marketing strategy by providing insights into customer behavior, competitive landscape, and emerging opportunities to enhance Fan Duel's market position.

• A minimum of 5 years of experience in consulting, finance, marketing, or a related commercial role, with a proven track record of leading growth initiatives.
• A degree in commerce, marketing, business, or a quantitative discipline, with strong academic credentials.
• Demonstrated experience managing teams and coaching team members to achieve their goals.
• Proven ability to lead complex projects, coordinate cross-functional efforts, and deliver results in a fast-paced environment.
• Strong analytical skills with the ability to interpret data, generate insights, and translate findings into actionable strategies.
• Experience working in B2C environments, with a solid understanding of consumer behavior and marketing tactics.
• Excellent communication skills, with the ability to present complex ideas clearly and persuasively to stakeholders at all levels.
• A proactive, results-oriented mindset with a focus on continuous improvement and innovation.
• Familiarity with the gaming or online betting industry is preferred but not required.
• Ability to work effectively in a collaborative environment, building strong relationships across teams and functions.
• Knowledge of regulatory standards related to responsible gaming and marketing compliance.

• Experience in team leadership and mentoring, with a demonstrated ability to develop talent and foster a high-performing team.
• Knowledge of data analysis tools and platforms, such as SQL, Tableau, or similar analytics software.
• Experience with digital marketing…