Senior Content and Social Media Specialist

Senior Content and Social Media Specialist at Hello Fresh.

About the role As a Senior Content and Social Media Specialist at Hello Fresh, you will play a pivotal role in shaping our brand's voice and enhancing our online presence. This position is designed for a creative and strategic thinker who is passionate about food, wellness, and community engagement. You will be responsible for developing and executing innovative content strategies that resonate with our audience, drive engagement, and ultimately contribute to the growth of our brand.

Your expertise in social media trends and content creation will be essential in crafting compelling narratives that highlight our meal kit offerings and promote a healthy lifestyle.

• Location:
  
  Toronto, Ontario, Canada
• Engagement:
  Full-time, permanent position
• Salary:
  Competitive salary commensurate with experience
• Visa:
  Open to candidates with valid work authorization in Canada

• Develop and implement a comprehensive content strategy that aligns with Hello Fresh's brand objectives and marketing goals.
• Create engaging and high-quality content for various platforms, including social media, blogs, newsletters, and website copy.
• Monitor social media trends and audience engagement metrics to inform content creation and optimize performance.
• Collaborate with cross-functional teams, including marketing, design, and culinary, to ensure cohesive messaging and branding across all channels.
• Manage and grow Hello Fresh's social media presence by curating content, responding to audience inquiries, and fostering community engagement.
• Conduct regular audits of existing content to identify areas for improvement and ensure alignment with best practices.
• Utilize analytics tools to track the performance of content campaigns and provide actionable insights for future initiatives.
• Stay updated on industry trends, competitor activities, and emerging platforms to keep Hello Fresh at the forefront of digital marketing.
• Organize and execute social media campaigns, including contests, promotions, and collaborations with influencers and brand partners.
• Train and mentor junior team members in content creation and social media best practices.
• Prepare reports on content performance and social media engagement to share with stakeholders and inform strategic decisions.
• Participate in brainstorming sessions to generate new ideas for content that will engage and inspire our audience.

• A minimum of 5 years of experience in content creation, social media management, or digital marketing, preferably within the food or lifestyle industry.
• Proven track record of developing successful content strategies that drive engagement and brand awareness.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Strong understanding of social media platforms, algorithms, and best practices for content distribution.
• Experience with analytics tools (e.g., Google Analytics, social media insights) to measure content performance and inform strategy.
• Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

• Familiarity with SEO best practices and experience in optimizing content for search engines.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva) to create visually appealing content.
• Experience in influencer marketing and managing partnerships with brand ambassadors.
• A passion for food, cooking, and healthy living, with a strong understanding of Hello Fresh's mission and values.

• Proficiency in social media management tools (e.g., Hootsuite, Buffer) for scheduling and monitoring content.
• Familiarity with content management systems (CMS) for website updates and blog management.
• Strong analytical skills to interpret data and derive insights for content optimization.
• Ability to adapt quickly to new technologies and platforms as they emerge.

• This position is based in Toronto, Ontario, and may require occasional travel for events or team meetings.
• Candidates must have valid work authorization in Canada.
• The role may involve flexible working hours to accommodate social media engagement and content scheduling.

Join us at Hello Fresh and be part of a dynamic team that is dedicated to making cooking fun and accessible for everyone. Your creativity and expertise will help us connect with our community and inspire a love for cooking healthy meals at home.