Director, Events

Director, Events Job Overview

We are looking for an experienced and strategic Director, Events to lead our corporate event strategy, execution, and team management. This role will own and manage Varicent's events program across company-hosted events, including in-person and virtual events, third-party conferences, trade shows, and regional events. This role is responsible for the full event lifecycle, from building the events roadmap and planning each event through execution, follow-up, and reporting.

This role leads the event function by providing clear direction, coaching, and hands-on support to ensure the team delivers high-quality events on time and within budget. Success in this position means delivering well-organized, brand-aligned events that support business goals such as awareness, engagement, meetings, pipeline impact, customer loyalty, and partner engagement.

• Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events.
• Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue.
• Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience.
• Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement.
• Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports.
• Manage all event logistics depending on the event, including registration, communications, agendas, speakers, presentations, signage, booth materials, giveaways, shipping, staffing, travel, venues, food and beverage, audio/visual needs, production, lead capture, and follow-up.
• Manage trade show participation, including booth planning, booth setup, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture.
• Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up.
• Ensure each event is professional, well-organized, accessible, and aligned with company brand standards.
• Build, manage, and track event budgets across assigned events and the broader events portfolio, including forecasts, estimates, invoices, purchase orders, payment status, budget changes, and final expenses.
• Identify opportunities to reduce costs, improve value, and increase event impact without reducing event quality.
• Find, evaluate, negotiate with, and manage event vendors and partners, including venues, audio/visual providers, production companies, event agencies, registration platforms, webinar platforms, speakers, shipping providers, and other event partners.
• Negotiate and manage major Statements of Work, Service Level Agreements, contracts, and vendor change requests, including changes to scope, timelines, costs, deliverables, approvals, and documentation.
• Work with Legal and Finance to support contract review, vendor onboarding, purchase orders, invoices, payment timelines, and compliance requirements.
• Establish event operating models, standards, playbooks, templates, checklists, budget trackers, reporting formats, and measurement frameworks that make events easier to plan, execute, compare, and improve.
• Define, track, and report on event success metrics, including registrations, attendance, engagement, meetings booked, leads generated, customer meetings, pipeline impact, attendee feedback, event costs, and return on investment.
• Prepare post-event reports that summarize results, costs, attendance, engagement, leads, pipeline impact, feedback, key learnings, and recommendations for future events.
• Manage, support direct reports, contractors, agencies, and temporary event staff.
• Set priorities, assign work, review deliverables, remove blockers, and ensure team members understand goals, responsibilities, deadlines, and success measures.
• Coach team members and provide feedback, performance input, onboarding support, training, and development guidance as needed.
• Lead regular team meetings to review event status, upcoming deadlines, risks, staffing needs, resource gaps, and post-event learnings.
• Identify event risks early and create backup plans for issues related to vendors, travel, technology, staffing, accessibility, safety, compliance, or attendee experience.
• Travel to events as needed and lead or support on-site execution, including occasional evenings and weekends.

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event…