Growth Marketing Specialist, Direct Mail

Growth Marketing Specialist, Direct Mail at Hello Fresh

About the role Hello Fresh is seeking a dynamic Growth Marketing Specialist to join our Direct Mail team in Toronto, Ontario. This position is pivotal in driving customer acquisition and retention through innovative direct mail campaigns. As part of a rapidly growing company, you will have the opportunity to make a significant impact on our marketing strategies and overall business growth.

If you are passionate about data-driven marketing and have a knack for creative problem-solving, we want to hear from you!

• Location:
  
  Toronto, Ontario, Canada
• Engagement:
  Full-time, permanent position
• Salary:
  Competitive salary commensurate with experience
• Visa:
  Open to candidates with valid work authorization in Canada

• Develop and execute comprehensive direct mail marketing strategies aimed at acquiring new customers and retaining existing ones.
• Collaborate with cross-functional teams, including design, analytics, and product, to create compelling direct mail content that resonates with our target audience.
• Analyze campaign performance metrics and customer data to optimize direct mail initiatives and improve ROI.
• Conduct A/B testing on various direct mail formats and messaging to identify the most effective approaches.
• Manage the end-to-end production process of direct mail campaigns, ensuring timely delivery and adherence to budget constraints.
• Utilize customer segmentation and targeting strategies to tailor direct mail efforts for maximum impact.
• Stay updated on industry trends and best practices in direct mail marketing to continuously enhance our strategies.
• Work closely with external vendors and partners to coordinate logistics and production of direct mail materials.
• Monitor competitor activities and market trends to identify opportunities for differentiation and innovation in our direct mail efforts.
• Prepare regular reports on campaign performance and present findings to stakeholders, providing actionable insights for future initiatives.
• Foster a culture of experimentation and innovation within the team, encouraging new ideas and approaches to direct mail marketing.
• Participate in team brainstorming sessions to generate creative concepts for upcoming campaigns and initiatives.

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in growth marketing, with a focus on direct mail or similar channels.
• Proven track record of successfully managing direct mail campaigns from conception to execution.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in marketing automation tools and CRM systems, with experience in data segmentation and targeting.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

• Experience in the food or e-commerce industry is a plus.
• Familiarity with digital marketing channels and how they integrate with direct mail efforts.
• Knowledge of graphic design principles and experience working with design teams.
• Previous experience with budget management and vendor negotiations.

• Proficient in Microsoft Office Suite, especially Excel for data analysis.
• Familiarity with marketing analytics platforms such as Google Analytics or similar tools.
• Experience with direct mail production processes and logistics.
• Knowledge of customer relationship management (CRM) software.
• Understanding of A/B testing methodologies and campaign optimization techniques.

• This position is based in Toronto, Ontario, and may require occasional travel for vendor meetings or industry events.
• Candidates must have the legal right to work in Canada.
• The role may involve flexible working hours to accommodate project deadlines and team collaboration.