Digital Marketing Specialist

Company Description

Sol Skin Spa is one of the fastest-growing medical aesthetics networks in the Greater Toronto Area, offering safe and evidence-based care through a patient-focused approach. With 12 locations across the GTA, our clinics provide physician-supervised treatments and personalized aesthetic services, including advanced skin therapies, body contouring, laser treatments, and medical-grade facials. Committed to client trust, transparency, and natural results, we ensure every treatment is supported by clinical expertise and a modern, supportive environment.

Sol Skin Spa strives to empower clients with informed decisions and an accessible, high-quality experience.

We are seeking a highly skilled and creative Digital Marketing Specialist to join our team. This role is responsible for developing, implementing, and optimizing digital marketing strategies to enhance brand awareness, drive traffic, and generate leads. The ideal candidate has a deep understanding of online marketing channels, content creation, analytics, and audience engagement.

• Develop and execute digital marketing strategies across multiple channels, including social media, SEO, email marketing, and paid advertising.
• Plan, launch, and optimize paid campaigns (Google Ads, Facebook Ads, Instagram, Linked In, etc.) to increase brand visibility and conversions.
• Monitor market trends and competitor strategies to identify growth opportunities.
• Must be well-versed in running social media ads, particularly Meta, Tik Tok, and Google.
• Must be able to generate quality leads.

• Create and manage engaging content for websites, blogs, social media, and email campaigns.
• Oversee the social media strategy, including content planning, posting, and community engagement.
• Work with designers and content creators to produce visually compelling and impactful marketing materials
• This would be for both in clinic and printed materials

• Optimize website content for search engines (SEO) to improve organic rankings and traffic
• Build high-quality backlinks through outreach, partnerships, and content marketing strategies
• Implement AIO (AI Optimization) strategies to ensure content performs well across AI-driven search platforms (e.g., ChatGPT, Google SGE)
• Apply GEO (Generative Engine Optimization) techniques to improve visibility in generative search results and AI summaries
• Collaborate with web developers to enhance user experience (UX) and conversion rate optimization (CRO)
• Monitor, analyze, and update website content to maintain accuracy, relevance, and performance
• Leverage strong web development skills to support technical SEO and site performance improvements

• Track, analyze, and report on digital marketing performance using Google Analytics, social media insights, and other tracking tools.
• Use data-driven insights to refine marketing strategies and improve ROI.
• A/B test ad creatives, landing pages, and email campaigns to maximize effectiveness.

• Develop and manage email marketing campaigns, including segmentation, automation, and personalization.
• Utilize CRM tools to nurture leads and maintain strong customer relationships.
• Monitor email performance metrics and optimize strategies for better engagement.

• You must have worked within our niche - spas, beauty, cosmetics, health, and wellness
• 3+ years of experience in digital marketing, social media management, or online advertising.
• You need to be well-versed in Facebook, Instagram, and Tik Tok Ads - A Subject Matter Expert.
• Strong understanding of SEO, SEM, PPC, and content marketing.
• Hands-on experience with Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• Excellent writing and communication skills.
• Ability to analyze data and make strategic decisions.
• Experience with graphic design tools (Canva, Photoshop) and video editing is a plus.
• Experience in the beauty and aesthetics industry would be an asset

Job Type: Full-time

• Bachelor's Degree (preferred)

Work Location:

In person

Pay: $23/hour