Senior Manager, Creator & Content Partnerships

Overview:

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

We’re looking for a passionate, strategic, and creative Senior Manager, Creator & Content Partnerships to bring our wellness brand to life through partners, voices, and ideas that add expertise and credibility to our mission. This leader will develop partnerships that outperform traditional peer-to-peer influence and deliver measurable brand and business impact.

The ideal candidate has deep experience working with creators and understands which metrics matter when evaluating engagement versus reach. You have a proven track record of harnessing the power of brand evangelists—including community members and employees—to deliver measurable results.

The Senior Manager, Creator & Content Partnerships is responsible for developing and managing Saje’s content partnerships and advocacy strategy to drive brand awareness, consumer engagement, brand storytelling, and demand.

Reporting to the Senior Director, Consumer Engagement, this role will build and nurture a network of creators, influencers, experts, key opinion leaders (KOLs), community members, and employees who authentically bring the Saje story to life. Working closely with the Brand, Growth, Social, and Digital teams, this leader will develop content partnerships that increase advocacy, generate social-first content, and strengthen Saje’s connection with consumers.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

• Develop and lead Saje's creator, partnership and advocacy strategy across influencers, experts, KOLs, affiliates, employee advocates, and community members.
• Recruit, nurture, and grow a network of authentic brand partners who create engaging content and drive brand awareness, advocacy, and consumer demand.
• Partner closely with the Growth team to scale creator content through paid amplification, whitelisting, and performance marketing initiatives.
• Collaborate with Brand and Creative teams to develop casting strategies that connect campaigns with authentic creators, experts, advocates, employees, and community storytellers.
• Launch, manage, and optimize Saje's affiliate program to drive content creation, traffic, conversion, and revenue.
• Oversee the Earned Media Manager and provide strategic guidance on gifting, product seeding, and experiential events that drive brand awareness and earned impact.
• Own ongoing relationships with agency partners and creators to foster brand affinity, advocacy, and long-term loyalty.
• Partner cross-functionally with Brand, Growth, Social, Digital and Creative teams to develop high-performing content across channels.
• Identify new partnership, content, and advocacy opportunities through trends, insights, and community listening.
• Track and report program performance across engagement, earned media value (EMV), affiliate revenue, traffic, conversion, content production and ROI.

• 6+ years of experience in creator partnerships, influencer marketing, creator marketing, advocacy, social media, community marketing, or a related field in a B2C environment.
• Existing relationships with agencies and creators across Canada and the US preferred.
• Proven experience building and managing relationships with creators, influencers, experts, KOLs, ambassadors, affiliates, community members, employees, and brand partners.
• Stro…