Lifecycle Marketing Manager at Dialogue

Step into a pivotal role at Dialogue as a Lifecycle Marketing Manager, shaping member journeys to enhance engagement and satisfaction. Focus on leading strategies that drive awareness, conversion, and retention through multi-channel approaches.

As the Lifecycle Marketing Manager, you will report to Sally Habashy and own the roadmap for member marketing. This position requires 8+ years in B2C lifecycle marketing and experience with marketing automation tools like Braze or Klaviyo. You’ll strategize and execute campaigns while optimizing conversion across various lifecycle stages through structured experimentation.

Key Responsibilities:

• Build and maintain the member marketing roadmap

• Develop multi-channel marketing strategies for engagement

• Support copy development for lifecycle initiatives

• Optimize conversions through structured experimentation

• Manage campaign budgets and marketing spend

Requirements:

• 8+ years in lifecycle marketing or member engagement

• Experience with marketing automation platforms

• Proven track record in cross-functional collaboration

• Comfortable with strategy and execution

• Data-driven with a focus on improvement

Lead member marketing initiatives and significantly impact Dialogue's engagement efforts.
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