Marketing Operations Analyst Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Who Are We Looking For

Citylitics is looking for a Marketing Operations Analyst to help build and maintain the data foundation, campaign execution workflows, and GTM AI-agent processes that power our marketing and BDR engine.

This role sits within the Demand Generation team and is responsible for managing the account, contact, user, prospect, customer, and market-signal data that enables high-quality outbound campaigns, inbound follow-up, newsletters, customer segmentation, and targeted marketing programs.

You will work closely with the Demand Gen and BDR teams to ensure our data is accurate, complete, well-segmented, and campaign-ready. You will also help manage the handoff between demand generation programs and the BDR team, ensuring leads, contacts, accounts, and campaign responses are properly enriched, segmented, routed, and ready for follow-up.

This is a hands-on role for someone who enjoys working with data, improving systems, building clean lists, creating useful segmentation, running email campaigns and newsletters, troubleshooting Hub Spot workflows, and orchestrating AI-agent-enabled GTM processes that help marketing reach the right audience with the right message.

The ideal candidate is detail-oriented, analytical, operationally disciplined, technically curious, and excited by the opportunity to help scale a modern B2B marketing engine in a fast-growing AI and data company.

This is a hybrid role based out of Citylitics’ Toronto office and requires 3+ days in-office per week.

What Will You Accomplish? / How You Will Make An Immediate Impact:

Own Marketing Data Quality and Hygiene

You will help ensure Citylitics has clean, accurate, and usable marketing data across accounts, contacts, prospects, customers, users, and market signals.

Responsibilities include:

Maintain and improve account and contact data quality across marketing and CRM systems.

Identify and fix duplicate, incomplete, outdated, or incorrectly classified records.

Support data enrichment efforts using internal sources, external sources, and AI agents.

Use AI agents to support data collection, cleaning, normalization, enrichment, analysis, and QA.

Build and maintain clear data standards for fields, segments, lists, and campaign audiences.

Regularly audit data quality and surface issues that could impact campaign performance, reporting, or BDR follow-up.

Help ensure marketing data is structured in a way that supports accurate targeting, personalization, reporting, and segmentation.

Build Segmentation for Campaigns and GTM Programs

You will create and maintain the segmentation that enables more targeted outbound, inbound, customer, user, and newsletter marketing.

Responsibilities include:

Build account, contact, customer, prospect, and user segments for marketing campaigns.

Support segmentation by industry, geography, company type, market, customer status, product usage, persona, buying role, engagement level, signal type, and other GTM criteria.

Use Citylitics signals data to help identify relevant accounts, contacts, and audiences for targeted campaigns.

Partner with Marketing and the BDR team to define campaign audiences and ensure lists are accurate, usable, and follow-up ready.

Help create repeatable segmentation frameworks for priority markets, verticals, personas, newsletters, and campaign motions.

Maintain campaign lists and ensure they are properly tagged, sourced, and tracked.

Run Email Campaigns and Newsletters

You will support the execution of email campaigns and newsletters that engage prospects, customers, users, and target accounts.

Responsibilities include:

Build, schedule, QA, and launch marketing email campaigns and newsletters.

Prepare audiences, suppression lists, personalization fields, and campaign logic.

Ensure campaigns are properly segmented, tested, tagged, and tracked.

Monitor campaign performance, including deliverability, opens, clicks, engagement, unsubscribes, conversion signals, and follow-up outcomes.

Report on email campaign and newsletter performance, including audience engagement, campaign trends, conversion indicators, and opportunities for improvement.

Help improve newsletter and email campaign performance through…