Manager, Marketing Performance & Optimization (Digital Data Insights

Position: Manager, Marketing Performance & Optimization (Digital Data Insights)
About Us Our vision at Diabetes Canada is a world free from the effects of diabetes. That’s why we work together to improve the lives of those living with diabetes – sharing knowledge and resources, supporting health-care professionals to improve patient care, advocating for change through policy, and funding research to advance treatments and discover a cure. Living with diabetes is a complex and often relentless journey, testing the resilience of every individual affected.

Diabetes Canada is here to help—providing tools, resources, and support to make that journey easier. Join us in leading with strength and compassion - so no one faces diabetes alone. About the Role We’re seeking a Manager, Marketing Performance & Optimization who will maximize the effectiveness of Diabetes Canada’s digital marketing and engagement efforts by applying data‑driven insights to improve performance, user experience, and outcomes across owned and paid channels.

Reporting to Executive Director, Digital Marketing, the Manager will act as a strategic translator, advisor, and advocate for data-informed marketing. They will help teams use insights to improve decision-making, optimize performance, and strengthen organizational understanding of digital measurement through dashboards and reporting provided through enterprise platforms. Working closely with Marketing colleagues, IT & Data, and external agencies, the role will champion a disciplined, test‑and‑learn approach that improves results while advancing a culture of evidence‑based marketing.

The Manager will work closely with the IT & Data team, the Direct Marketing team, contributing marketing and communications performance expertise within broader enterprise data practices. This role does not own enterprise data strategy, governance, or platforms.

Location:

Diabetes Canada’s national office is located at 1000–170 University Avenue, Toronto, Ontario. We offer a flexible hybrid work arrangement, allowing employees to work remotely with the expectation of coming into the office as required by their manager. Compensation:
The hiring salary range for this role is $85,000 – $100,000 annually, depending on skills and experience with meeting the requirements of the role. What You’ll Do Marketing Performance & Optimization Lead performance analysis across digital campaigns, web journeys, email, and social channels using enterprise dashboards and KPIs.
Interpret trends and insights to optimize campaigns, content, journeys, and experiences in partnership with channel owners.
Identify opportunities to improve collection, engagement, retention, and conversion outcomes. Apply audience, journey, and behavioural insights to optimize end‑to‑end user journeys across acquisition, engagement, and conversion spanning web, email, and paid channels.
Contribute performance insights to annual planning, quarterly reviews, and campaign prioritization discussions.
Partner with channel leads to assess performance relative to forecasts and budget assumptions (without owning budgets).
Identify emerging data, tracking, and reporting needs, and work closely with IT & Data teams to help prioritize and facilitate measurement enhancement requests Test‑and‑Learn & Experimentation Lead structured A/B and multivariate testing across digital campaigns and experiences.
Develop and maintain an experimentation roadmap aligned with marketing priorities and capacity.
Ensure tests are well‑designed, with clear hypotheses, success metrics, and actionable outcomes.
Partner with IT & Data and agencies to ensure experiments are methodologically sound.
Document learnings and embed insights into marketing playbooks and best practices.
Promote a culture of experimentation by encouraging teams to validate assumptions, learn from outcomes, and apply insights to future decision-making. Insight Storytelling & Decision Support Translate performance data into clear, audience appropriate insights and recommendations.
Present actionable findings to marketing leadership, peers, and agency partners.
Synthesize insights across channels to identify broader patterns and systemic opportunities.
Support campaign retrospectives and…