Marketing Manager (5+ years) to lead credit card marketing campaigns using Agile methodology and email marketing

Marketing Manager (5+ years) to lead credit card marketing campaigns using Agile methodology and email marketing initiatives- 41396

Our banking client is seeking a Marketing Manager (5+ years) to lead credit card marketing campaigns using Agile methodology and email marketing initiatives- 41396

Location Address:
Toronto/Hybrid – 3 days/week

Contract Duration:
Sept 21st
-April 21st, 2027 (Possibility of extension beyond & possibility of conversion to FTE)

Schedule

Hours:

9am-5pm Monday-Friday; standard 37.5 hrs/week

Story Behind the Need

Business group: CB Marketing and Digital Growth

Drive sustained and profitable revenue growth through the planning, development and delivery of credit engagement marketing programs.

Project/Initiatives:
Credit card portfolio –As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of credit card campaigns that enable the Canadian Bank to achieve its strategic objectives.

Contributes to the overall success of Marketing ensuring specific individual goals, plans, and initiatives are executed/delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Typical Day in Role:

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Plan, project manage and execute customer driven action plans and marketing programs through agile and squad-led methodology
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Leads and executes engagement strategies across the credit card portfolio, including rule-based, segment focused hyper targeting programs across multiple channels owned and paid channels and promote a seamless client experience
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Establish efficient workflows that help ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channel and across all touchpoints.
• Creates, maintains and updates new product marketing collateral such as brochures etc. Also, supports client engagement events and leads relationship with events team to drive product objectives.
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum under the direction of Scotiabank.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Supports an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Supports day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits, under the direction of Scotiabank.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk all under the direction of Scotiabank’s legal counsel and compliance teams.

Must-have requirements

• 5–8 years of experience working with creative agencies and leading email marketing initiatives.
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs

Nice-To-Have

Skills:

• Experience in credit cards or the financial services industry
• knowledge of the marketing tech stack ( AJO, Responsys, Figma)

Education:

Bachelor's degree in Marketing, Design or related field preferred.

1st – Hiring manager and senior manager– Online – 30 mins - scenario-based questions, general experience and role overview.

2nd – Director (Optional) – Online- 30 mins - probing questions on business requirements and cultural fit.

Hiring Manager’s availability to interview: ASAP