CRM & Retention Manager at SMYTHE

Elevate customer relationships as a CRM & Retention Manager at SMYTHE, focusing on email, SMS, and loyalty strategies to drive retention and growth.

In this key role, you will own the omni-retention strategy, leading the Customer Marketing Associate as you manage lifecycle campaigns and the brand's loyalty program. Collaborate with teams across growth and eCommerce to enhance customer engagement through precise targeting and A/B testing that boosts performance metrics.

Key Responsibilities:

• Lead end-to-end email and SMS strategy implementation

• Develop and optimize the loyalty program for customer engagement

• Execute lifecycle mapping for enhanced conversion

• Maintain compliance with email best practices and regulations

• Report performance metrics and drive actionable insights

Requirements:

• 5-7+ years in CRM or retention marketing

• Expertise in Klaviyo and Shopify platforms

• Proven success in driving revenue through loyalty initiatives

• Strong analytical skills with a strategic mindset

• Understanding of email deliverability and list management

Shape lasting customer connections through innovative retention strategies at SMYTHE.
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