Digital Strategist

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

In this role you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan.

As a Digital Strategist you are the foundation of any creative project and provide the team with insights, gleaned from market research and by truly getting to know a client’s brand and objectives. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

• Create end-to-end digital marketing strategies following the DEPT® Planning Methodology.
• Research products, services and current strategies to identify new opportunities.
• Analyse and interpret research and reporting; and use this information to inform and improve strategies.
• Ensure plans fit client goals, are optimised for multiple audiences, push to desired action and are tested and measured effectively.
• Supporting on New Business efforts; through research and insights.
• This is a client-facing role supporting key accounts; the ideal candidate must be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement and test and measure.
• Taking client briefs; you will work hand in hand with Account Managers to cascade to the wider team and provide the ideal environment for creative development.
• This is an omni-channel digital role covering email, web, display and social, but the core focus will be CRM, so an in-depth understanding of email marketing is essential.

• Demonstrable experience in a similar role with proven success.
• An understanding of how to turn business goals into actionable marketing goals.
• Knowledge of how to use data and insight to create profiles and personas.
• Experience of creating and optimising user journeys, including automated journeys is desirable but not essential.
• An understanding of how to interpret data to improve results.
• Channel expertise in email, web, display and social; with an emphasis on innovation and possibility.
• Understanding of A/B and multivariate testing methodologies.
• Understanding of and ability to articulate best practice in digital marketing.
• Excellent presentation skills.
• Excellent written and communication skills as this is a client-facing role.
• Inquisitive nature to learn and understand how things work.

• A flexible, hybrid working policy
• Mental health support, and company sick pay scheme.
• Refreshments are provided in the office all week
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme:
  You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

The anticipated annual salary range for this position is $60,000 – $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know…