Senior Manager, Brand & Growth Marketing

Aviso:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at

The Opportunity:

We’re looking to fill an opening for a Senior Manager, Brand & Growth Marketing, to join our Product Marketing team for Qtrade.

Reporting to the Director, Product Marketing, Direct Investing, the Senior Manager, Brand & Growth Marketing is responsible for driving brand awareness and familiarity, accelerating direct-to-consumer acquisition growth, and optimizing performance across the funnel.

This role drives planning and delivery against DTC targets, leads GTM and integrated campaigns, and is accountable for performance optimization in close partnership with agency and cross-functional delivery teams responsible for website, onboarding, and conversion experiences. You will set targets, oversee performance reporting, and ensure continuous optimization across campaigns and digital journeys.

You will operate confidently at both strategic and executional levels – shaping growth strategy, guiding agency partners, collaborating with product and experience teams, and communicating performance insights to senior stakeholders.

You are passionate about being the “voice of our customer” and understand the importance of being an advocate for them with the ability to explain the value of highly technical concepts in human, relatable, compelling language. As a data-driven, business-minded senior marketer, you will leverage data to uncover meaningful insights to capitalize on a high growth DIY Investing market.

As oneaviso:

• We Care – You do the right thing for clients, partners and colleagues. You build trusted relationships, champion service excellence, and contribute to a culture where people feel valued and supported

• We Dare –You challenge the status quo with bold ideas and fresh perspectives. You embrace change, seek opportunities to innovate and are comfortable exploring new ways of working

• We Share – You collaborate openly and build meaningful relationships. You seek out diverse perspectives, share your knowledge and work together to help colleagues, clients and partners succeed

• We Deliver – You take ownership of your work, honour your commitments and focus on delivering meaningful results. You hold yourself accountable and continuously look for ways to improve

What your day looks like:

Brand Leadership

• Assist and support Contribute and help shape the brand strategy to drive awareness, familiarity, and consideration across priority audiences
• Act as a brand steward, ensuring consistency and quality across all channels, partners, and digital touchpoints
• Partner with internal stakeholders to bring the brand to life in a way that is differentiated, credible, and customer centric
• Monitor brand health, competitive dynamics, and consumer insights to inform strategy

Growth & Acquisition Marketing

• Lead integrated acquisition campaigns across paid digital, partnerships, and owned channels to drive new funded clients
• Translate business goals into clear media, creative, and channel strategies
• Partner with agency and internal partners to set targets, define KPIs, and continuously optimize performance
• Build strong, insights-driven briefs that connect customer needs, creative ideas, and media execution

Performance Optimization & Analytics

• Oversee performance optimization across the acquisition funnel, including demand generation, conversion, and cost efficiency
• Partner with experience team members and delivery squads to optimize performance and execute tests across the public website, landing pages, and onboarding journeys
• Establish and lead a measurable experimentation roadmap (A/B testing, messaging, creative, funnel optimization)
• Develop and provide regular performance reporting and insights to…