Growth Product Marketing Manager

About the role

This is one of the most exciting marketing roles in Canadian fintech right now. You'll own the positioning for every product we build — and we're building fast. In 2026 alone, we're launching the ability to earn rewards on mortgage payments (our most-requested feature ever), a B2B payment engine, and scaling our core platform to new heights.

You won't be handed a brief and asked to execute someone else's vision. You'll set the positioning, ideate the campaigns, and see them through — working with our Paid Growth Specialist to drive top-of-funnel, our Lifecycle Lead to increase ARPU, and our Creative Lead on partner marketing.

When something moves, you'll know why, because you'll own the metrics. If you want a role where your fingerprints are on everything: product narrative, growth campaigns, partner positioning, and the metrics that matter — this is it.

What you ll own

• Positioning and messaging across all ourproducts — renter, homeowner, SMB — with distinct value props for each audience
• Campaign ideation and strategy: you ll conceive the angle, brief the team, and drive execution across channels
• Product launch GTM for every new product in 2026 — mortgage rewards, B2B payments, and whatever comes next
• Top-of-funnel strategy in lockstep with our Paid Growth Specialist — you set the narrative, they scale it
• ARPU growth initiatives with our Lifecycle Lead — campaign concepts that deepen engagement and drive upsell
• Partner and co-marketing positioning with Aeroplan, Amex and property management partners
• Performance tracking — you own the results of what you build and iterate based on what the data says

Who you are

• 5–8 years in product or growth marketing — ideally previous exposure to both
• A strong, versatile writer. You will write positioning docs, campaign copy, and briefs yourself, not just direct others
• Experience owning full campaigns end-to-end: strategy, execution, measurement, iteration
• Comfortable working across consumer and B2B audiences simultaneously
• Analytical enough to own your metrics — you don t need a data analyst to tell you if something worked
• Experience in fintech, financial services, or a loyalty/rewards product is a strong plus
• Canadian market experience preferred — you understand how Canadians think about money and rewards