Affinity Marketing Strategist

Position: Affinity Marketing Strategist at Manulife
Manulife Canada is seeking an Assistant Vice President of Affinity Marketing. This hybrid leadership role requires expertise in customer acquisition, engagement, and advanced marketing strategies.

As a key member of the Affinity Leadership Team, you will drive growth and strengthen customer relationships with strategic marketing plans.

Your role involves leading integrated campaigns, leveraging data insights, and collaborating across departments to optimize customer experiences. Key responsibilities include planning annual strategies, enhancing customer lifetime value, and fostering a performance-driven marketing team.

Key Responsibilities:

• Lead integrated marketing strategies for the Affinity business

• Develop annual marketing plans aligned with business objectives

• Optimize campaigns across various channels and customer touchpoints

• Collaborate with partners to drive engagement and retention

• Utilize data and technology for improved marketing effectiveness

Requirements:

• Bachelor's degree; MBA preferred

• 10+ years in marketing leadership roles

• Proven track record in driving integrated marketing strategies

• Experience in data-driven marketing practices

• Exceptional strategic thinking and communication skills

Shape the future of Affinity marketing at Manulife with your innovative strategies and leadership.
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