Marketing Analyst, Lottery

• Department:
  Princess Margaret Foundation
• Compensation: CAD 78000 - CAD 90000 - yearly

At The Princess Margaret Cancer Foundation (PMCF), our vision is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care.

Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones.

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.

We will
Carry The Fire
for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.

At the PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer.

Union
:
Non-Union
Department: Customer and Business Operations
Reports to: Director, Analytics & Insights
Hours: 35 hours
Salary Range
: $78,000 - $90,000
Status: Temporary Full Time (12 month contract)
Posted Date: Friday, August 7th
Closing Date: Sunday, August 23rd
We are seeking a Marketing Analyst who is responsible for evaluating and optimizing integrated marketing campaigns across digital and mass media channels within our Lottery business. Working closely with Marketing, Analytics & Insights, Lottery Operations, agencies, and vendors, the Marketing Analyst will provide an understanding of campaign effectiveness and revenue contribution through campaign reporting, attribution, audience strategy, testing, and post-campaign analysis.

This role supports marketing performance measurement and attribution, with a focus on turning campaign, audience, channel, and conversion data into clear insights that help teams make better decisions, improve supporter engagement, and grow revenue.

Responsibilities:

• Measure and report on integrated campaign performance across mail, email, phone, SMS, paid media, organic social, website, video, and other marketing channels.
• Analyse customer journeys, audience segments, conversion trends, campaign ROI, channel effectiveness, and revenue contribution.
• Develop and maintain multi-touch attribution models to assess channel contribution and revenue impact to support optimization decisions.
• Design and lead marketing testing frameworks including hypothesis development, test design, measurement, and analysis
• Develop post-campaign summaries that explain what happened, why it happened, and what should change next.
• Support audience targeting, segmentation, suppression logic, list validation, and campaign-ready audience requirements.
• Ensure tracking frameworks (UTMs, pixels, events) are properly implemented, governed, and maintained.
• Build dashboards and reporting frameworks that communicate performance clearly to Marketing and senior stakeholders
• Partner with internal teams, agencies, and vendors to connect marketing activity to business outcomes and future planning.

• Bachelor's, graduate degree, or equivalent in Marketing Analytics, Marketing, or Economics related field.
• 3-5 years' experience in performance marketing, marketing analysis, campaign reporting, digital analytics, or similar field, either client or agency-side.
• Proven experience in performance marketing, attribution, conversion analysis, audience segmentation, and customer acquisition.
• Experience with multi-channel marketing including email, paid search, paid social, display, video, website, and social media.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Mailchimp, Active Campaign)
• Hands-on experience using Google Analytics 4 to measure campaign performance, track conversions, and develop actionable insights.
• Strong understanding of campaign tracking, UTMs, tagging, attribution models, and paid media platforms (e.g., Google, Meta).
• Experience building dashboards and reports (Power BI, Tableau) considered an asset.
• Excellent communication skills, with the ability to turn complex analysis into simple, useful recommendations.
• Strong attention to detail, sound judgement, and the ability to manage multiple priorities across campaigns, programs, and stakeholders.
• Collaborative, curious, and outcome-focused, with a commitment to data accuracy, clear reporting, and continuous improvement.

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At The PMCF, we strive to foster a culture built on…