Social Media Coordinator

Job description

Since 1987, Paris Jewellers remains a Canadian story, grounded and real. From our beginning, we have been family-owned and –operated, and from one generation to the next, have passed down an old-world work ethic, family values and an unwavering commitment to quality. We began as a single store; today we are 23 and remain dedicated to the same goal we had on our first day: to ensure every customer is happy with every purchase.

We are currently looking for a creative and dedicated individual who aligns with our values of sincerity, commitment to quality, responsiveness, friendliness, and a can-do attitude to fill the role of Community & Social Media Coordinator within our Marketing team.

The Social Media Coordinator is responsible for supporting the community and social media engagement goals for Paris Jewellers that ultimately increase brand strength in all markets and online. This diverse role will require the successful candidate to take on the role of brand ambassador on social and traditional media channels. It will also require market outreach and relationship building in all cities where Paris Jewellers is located.

The person will manage and report on all social media channels. The incumbent will support the graphics team in a variety of daily tasks and projects that will allow for the successful completion of planned marketing programs, promotions and initiatives that will help drive sales and increase brand awareness.

The Social Media Coordinator reports to the Marketing Manager, and upper management which includes but is not limited to the President, Vice President, and Director of Operations. They will work closely with the Graphic Design team to support promotions, sales, and online marketing.

• Representative and promoter of the Paris Jewellers Brand.
• Collaborate on creative writing, to publish, for all Paris Jewellers social media channels and website.
• Responsible for managing the company’s social media accounts including Facebook, Instagram, Pinterest, Tiktok.
• Analyze the data and trends from social media channels and provide the marketing manager with weekly summaries and monthly reports.
• Supports the branding and marketing of Paris Jewellers sales, events and promotions.
• Responsible for creating and maintaining relationships with various local and influential partnerships, businesses, and collaborators.
• Creates new opportunities for community connections and outreach in the Company’s current markets.
• Generate business by introducing Paris Jewellers corporate sales and merchandise guide to all contacts when appropriate and possible.
• Understanding and willingness to be the “face†of the Company on social media channels and website
• Assist team members when needed with day-to-day marketing tasks and support with marketing projects and activities.
• Assist, and coordinate special events, promotions, and marketing programs in each Paris Jewellers location, to enhance the profile of Paris Jewellers within their individual shopping centres, and the local community.
• Fostering relationships with shopping centres, community organizations, and local media, to promote the Paris Jewellers brand across all mediums.
• Collaborate on projects and marketing strategies with Marketing Manager and Graphic Design team.
• Continue to develop and grow the online market, through social media and company website.
• Creating compelling and interactive social media content to share our company and customer stories, furthering the Paris Jewellers brand online.
• Work alongside the customer service support team to respond to customer concerns and complaints in a timely manner.
• Manage Customer feedback across Google, Facebook, Instagram, Tiktok and website
• Attend trade-shows, store openings, events and other networking opportunities as needed.
• Respond and manage request for donations ensuring that all requests are responded to within 24 hours. Photograph and edit images to the marketing guidelines
• Maintain the graphic and branding guidelines in all areas of work.
• Supports the branding and marketing of events.
• Provide weekly business reports to marketing manager to set and verify goals and…