Manager, Brand Content Strategy

About Four Seasons Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.

We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

About Four Seasons Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.

We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

About the location: Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 130 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide.

At Four Seasons, we are powered by people and our culture enables everything we do.

Manager, Brand Content Strategy Working out of the Four Seasons global headquarters in Toronto, the Manager, Brand Content Strategy will be an integral member of the broader Marketing team for one of the world's leading luxury hospitality brands. This role will have specific oversight over ensuring every expression of our brand clearly reflects who we are and reinforces a consistent, elevated, and timeless identity.

The Manager, Brand Content Strategy will support the development and evolution of the Content Strategy Centre of Excellence (CoE) for Four Seasons, ensuring all content strategies, across channels, campaigns, guest touchpoints, and Lines of Business, are grounded in the foundational elements of our brand and Brand Storytelling Pillars and contribute to a cohesive Four Seasons brand narrative. Acting as a key conduit between Brand Strategy, Channel Leads, the Digital team, and subject matter experts, this role will help translate storytelling strategy into channel appropriate execution, ensuring consistency across the marketing ecosystem while using content performance insights to continuously refine and strengthen the impact of the Four Seasons story.

Operating at the intersection of brand strategy, product positioning, creative thinking, and marketing execution, this role provides the strategic frameworks, clarity, and governance that enable teams to create content confidently, independently, and consistently, without diluting or fragmenting the brand. Success in this role requires equal comfort guiding strategic conversations, connecting stakeholders, and building practical frameworks that help teams translate brand strategy into execution that drive brand and commercial performance.

Part strategist, part collaborator, and part builder, this individual will help transform a strong strategic foundation into a connected and enduring brand story.

• Protect and strengthen brand equity by ensuring consistency, quality, and clarity across all content.
• Translate the Four Seasons Brand Book and Storytelling Pillars into a living, operational system.
• Enable Lines of Business (LOBs), Regions, Centres of Excellence, and channel teams across paid, owned, earned and shared media to move faster with confidence.
• Ensure independent efforts always contribute to a shared, multidimensional brand story.
• Ensure the Storytelling Pillars are consistently translated across Commercial functions, channels, Lines of Business, campaigns, and customer touchpoints, creating a connected and distinctly Four Seasons experience that marry channel best practices to ultimately drive overall performance.
• Build the frameworks, relationships, and operating rhythms that help teams bring the Global Masterbrand to life with clarity, confidence, and consistency.

• Act as the central steward of content strategy, ensuring all content efforts contribute to a cohesive Global Masterbrand narrative.
• Translate the Four Seasons Brand Book into practical frameworks, tools, and guidance that enable consistent expression across channels, campaigns, customer touchpoints, and Lines of Business.
• Build and evolve the Content Strategy Centre of Excellence, establishing governance, standards, and ways of working that help teams confidently apply brand strategy.
• Foster alignment across Centres of Excellence, SMEs,…