Marketing Analyst for Lottery Campaigns

Elevate your career with The Princess Margaret Cancer Foundation as a Marketing Analyst, specializing in lottery campaign insights. Optimize performance across digital and traditional marketing channels every day.

As a 12-month temporary full-time Marketing Analyst, you will analyze and report on integrated marketing campaigns within our Lottery division. Collaborating closely with internal teams and vendors, you’ll provide detailed insights into campaign effectiveness and revenue contributions through thorough analysis and reporting. This role is integral in enhancing supporter engagement and maximizing marketing effectiveness.

Key Responsibilities:

• Measure integrated campaign performance across multiple channels

• Analyze customer journeys and conversion trends

• Develop multi-touch attribution models for revenue assessment

• Lead marketing testing frameworks and post-campaign analysis

• Ensure tracking frameworks are properly implemented

Requirements:

• Bachelor’s or graduate degree in a relevant field

• 3-5 years’ experience in performance marketing analysis

• Proven performance marketing and attribution skills

• Hands-on experience with Google Analytics 4

• Strong communication skills for clear reporting

Make a difference by transforming marketing data into actionable insights at The Princess Margaret Cancer Foundation.
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