Influencer Strategy Director

Who We Are

Hi! We're Anti Social, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At Anti Social, you'll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands.

Our culture is one of collaboration, creativity, and connection. Whether it's brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

Hi! We're Anti Social, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At Anti Social, you'll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands.

Our culture is one of collaboration, creativity, and connection. Whether it's brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

Anti Social is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact. You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting.

You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.

• Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives
• Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement
• Identify, evaluate, and build relationships with creators across platforms including Tik Tok, Instagram, You Tube, and emerging channels
• Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution
• Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies
• Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis
• Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables
• Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy
• Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies
• Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights
• Support new business efforts through influencer strategy, creator recommendations, and thought leadership
• Mentor and support junior team members on influencer strategy best practices and campaign execution

• 8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment
• Proven experience developing and leading influencer campaigns from strategy through execution and reporting
• Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture
• Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs
• Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables
• Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders
• Strong leadership skills with the ability to mentor teams and collaborate across disciplines
• Data-driven approach with the ability to interpret performance metrics and turn insights into strategy
• Passion for emerging creators, internet culture, and the future of social influence
• Experience managing multi-market, global, or integrated campaigns
• Familiarity with influencer marketing platforms, analytics tools, and industry best practices
• Experience contributing to new business pitches and developing strategic points of view

• Monday - Thursday in office…