Data-Driven Audience Strategy Manager

Shape audience strategies at Starcom as a Manager focused on data-driven solutions. This role blends strategy and analytics, ensuring impactful media planning and execution.

As the Audience Strategy Manager at Starcom, you will partner with teams across media planning, activation, and data analytics. Your mission is to translate business objectives into actionable audience strategies, leveraging insights and data to identify growth opportunities. This position requires fluency in programmatic and social execution while supporting both client and internal initiatives.

Key Responsibilities:

• Develop data-driven audience strategies and present to clients

• Translate business objectives into actionable audience solutions

• Manage audience creation on platforms like Lotame

• Use tools to segment and analyze audiences

• Lead communication on audience strategies with clients

Requirements:

• Bachelor's degree in a relevant field

• 3-5 years in media planning or analytics

• Familiarity with audience segmentation tools

• Proficient in Excel and presentation software

• Strong understanding of digital marketing trends

Elevate audience targeting with research, analytics, and strategic planning at Starcom.
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