Senior Manager,Athlete Marketing Job Toronto area,Ontario Canada,Marketing / Advertising / PR

The Sr. Manager Athlete Marketing is responsible for developing and implementing the overarching strategy for Red Bull’s athlete marketing program, ensuring alignment with global brand objectives and regional needs. This role involves managing a national portfolio of locally and nationally relevant athletes and overseeing strategic partnerships with teams, leagues, and federations. Key responsibilities include creating and nurturing plans to strengthen the connection between athletes and the Red Bull brand, providing professional support to drive positive brand impact, coaching and mentoring Athlete Marketing Managers and Specialists, and ensuring athletes' stories and successes authentically represent the brand through strategic initiatives and campaigns.

This position aims to partner with the world’s top athletes and create a sports hero for every Canadian.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs. Design national efficiencies for executions, marketing, activations, and guide the annual business plan. Drive the team to create innovative athlete marketing and media opportunities. Lead concept creation for projects, marketing tactics, and content from ideation to implementation. Collaborate with Marketing, Sales, Finance, and Operations on annual athlete marketing plans;

develop retail programs with Sales and Brand teams. Increase Red Bull's brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle. Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image. Identify new playgrounds, athletic trends, sports media rights, and innovations to evolve Red Bull’s sports presence. Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ.

Leverage Red Bull’s global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage. Explore athlete-relevant opportunities to drive brand growth and visibility. Consider media rights, social media, and 'name, image, and likeness' in athlete contracts and goals.

Manage and diversify the national athlete portfolio, ensuring top talent selection. Lead negotiations with athlete representation, creative, and marketing agencies. Provide tailored support, including marketing tools, salary, bonuses, communications, and performance guidance. Organize and deliver up-to-date athlete branding guidelines, ensuring efficient material storage and logistics. Set athlete targets and manage athlete communications via Red Bull Sportsnet. Coordinate business support for top athlete projects, offering country-specific insights.

Own budget and brand appearance for national athlete activities, adhering to international guidelines. Ensure the Athlete Marketing team manages athlete relationships and partnerships. Oversee the RBCA athlete roster, improving performance tracking and portfolio balance with HQ. Deploy national athlete strategies in-store, collaborating with Sales and Brand teams. Include Creators in athlete activities to broaden reach among Canadian consumers. Ensure athletes communicate product efficacy during key fitness and lifestyle events.

Collaborate with internal partners to create engagement metrics for athlete brand image. Utilize third-party relationships to communicate product efficacy through athletes.

Identify new talent, personalities, partnerships, and opportunities that fit the Red Bull brand; scout for athletes and develop custom branding solutions. Partner with the Media Network to maximize exposure and reach. Hire, manage, and lead teams and agencies for athlete project execution. Procure strategic partnerships to offset project costs and add brand value. Develop distribution strategies with the Media Network, teams, leagues, and sports organizations.

Collaborate with Communications, Programming, and Media House to create credible content for priority athletes. Coordinate support for top-performing athletes and…

Senior Manager, Athlete Marketing