Senior ABM & Campaign Strategy Manager

Drive global account engagement as a Senior Campaign Strategy & ABM Manager at Dayforce, focusing on ABM frameworks and campaign architecture. Utilize AI technologies to optimize buyer journeys and boost pipeline creation across key market segments.
In this pivotal role, you will harness your expertise in integrated campaign strategies and account-based marketing. Collaborate with Sales and Revenue Development to translate go-to-market priorities into scalable campaign systems that engage priority accounts effectively. Your impact will be seen through optimized funnel performance and multi-touch engagement strategies.

Key Responsibilities:

• Design scalable campaign architectures for core GTM motions

• Build integrated journeys connecting awareness to revenue

• Develop AI-assisted playbooks for targeted accounts

• Engineer multi-channel campaign flows including webinars and digital ads

• Create actionable insights and feedback loops from campaign data
Requirements:

• 7+ years in B2B demand generation or lifecycle marketing

• Strong skills in account-based strategy and campaign execution

• Expertise in tools like Marketo and Salesforce

• Ability to manage complex cross-functional programs

• Excellent communication and stakeholder management skills
Enhance your career with Dayforce by delivering impactful campaigns that drive growth and engagement in targeted accounts.
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