Vice President of Digital Marketing at PMCF

Lead digital fundraising efforts at The Princess Margaret Cancer Foundation as Vice President, focusing on innovative marketing strategies and supporter engagement. Play a key role in enhancing revenue through data-driven approaches.
As the Vice President Digital & Direct Marketing at PMCF, you'll drive a data-centric growth strategy, aimed at improving supporter loyalty and experience. This senior role encompasses performance marketing, CRM strategy, and data analytics, all crucial for maximizing revenue outcomes. Your experience will contribute to a unified digital ecosystem vital for advancing cancer research.

Key Responsibilities:

• Develop and execute performance marketing initiatives

• Collaborate with BI on data-driven insights

• Optimize supporter experiences through customer journey strategies
Requirements:

• 10+ years in senior marketing leadership roles

• Expertise in CRM and lifecycle marketing

• Proven success in digital performance marketing

• Experience with data analytics and BI tools

• Bachelor’s degree; MBA preferred
Drive impactful fundraising interactions through digital excellence and strategic insights at PMCF.
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